Understanding the So-Called 'Culture Jacking' of the Wicked Film Marketing Campaign
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Skift Editor-In-Chief Sarah Kopit discusses how summer travel plans remain uncertain for most as many international travelers are leery to travel abroad. Watch!
Take an exclusive tour inside Partners new Brooklyn roasting facility and discover how their relationship-based sourcing could be the key to coffee's future
Seth Schachner, Managing Director at Strat Americas, on Hollywood's latest blockbusters utilizing content creation. Plus, the future of YouTube and TikTok.
