Under Armour Dropping Curry 4 by Drone

Under Armour delivered autographed Curry 4 sneakers by drone to fans over the weekend. StockX CEO Josh Luber explains how this promotion is resonating with fans, and how the sneaker retailer is performing. "The shoes are dropping from the sky, how cool is that," says Luber. "I love that Under Armour is being the innovator here and doing something different." Last week Stifel Nicolaus upgraded Under Armour, raising the price target from $11 to $17. Shares of the retailer have since been on the rise. Luber says if Under Armour can succeed in snagging a piece of the market in the basketball sector from Nike or Adidas it could really help the retailer. Luber also shares his picks for the hottest sneakers on the resale market. This week those include Yeezy Boost 350 V2 Blue Tint, and Jordan 11 "Win Like 96."

More In Business

Pope Francis Addresses the G7 Summit, Raising the Alarm About AI

Pope Francis has challenged leaders of the world’s wealthy democracies to keep human dignity foremost in developing and using artificial intelligence.

IRS Wants to End Major Tax Loophole for the Wealthy

...Raising more than $50 billion in the process.

China’s New Robo-Dog Soldier: More Bark Than Bite?

There’s already something rather unsettling about a dog without a head. But even more frightening? A headless dog toting a gun.

Gilded Age Déjà Vu? Companies Are Embracing Vertical Integration

A mergers and acquisitions expert says that we’ll see lots of companies making deals this year, especially in tech and healthcare.

Lightspeed Champions LGBTQ+ Inclusion, Fuels Growth

Lightspeed celebrates Pride Month with LGBTQ+ inclusion efforts, driving innovation, social equity, and a 25% revenue growth to $230.2M in Q4.

Apple Intelligence Will Introduce the World to A.I.

Wired writer Brenda Stolyar breaks down the updates you may have missed from Apple’s WWDC. Plus, why when Apple does something, it ‘hits harder.’

Will The Box Office Get Turned Inside Out This Weekend?

Find out why 'Inside Out 2' may be the movie that will turn things around at the box office. Plus, why June Squibb is the one to watch this summer.

Elon Musk Thinks Humanoid Robots Will Make Tesla Worth $25 Trillion

And while that dream is far from a reality, the company's latest investor day proves shareholders still think he’s the best man for the CEO job.

Dear Apple: This is the Tech We Really Want

Don’t get us wrong — all these new updates are great but here are a few things we wish Apple had announced at its Worldwide Developers Conference.

Is Elon Musk Worth $56 Billion? Tesla Investors Are Set to Decide

A legal expert helps break down why Tesla shareholders are voting on Elon Musk’s historic pay deal – and why betting against Musk usually doesn’t pay off.

Load More