The competition between streaming platforms is heating up as Apple TV+, HBO Max, and others acquire the rights to air live sports, oftentimes behind an exclusive paywall. While this is likely to entice some viewers, it also presents a risk that viewership will become fractured. Customers might steer away from subscription overload as content streaming options become seemingly endless. Jeff Agrest, deputy sports editor and media columnist at the Chicago Sun-Times, joins Closing Bell to discuss what it means for the live sports industry when content is put behind a paywall on streaming platforms, how it could impact viewership, impact on sports betting, potential acquisition targets, and more.
