Salesforce is the latest company to announce plans to incorporate OpenAI's ChatGPT into its software product. The company on Tuesday launched Einstein GPT, a customer relationship management (CRM) platform that uses generative AI to create content across its suite of business services.
While applications will vary significantly depending on the company, some examples Salesforce highlighted are the ability to generate personalized emails for salespeople or advertising copy for marketers.
“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,"said CEO Marc Benioff in a press release. "This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways."
For OpenAI, the collaboration represents a large-scale test case for its technology.
“We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”
Some of Salesforces' customers, meanwhile, are eager to see its benefits. “Embedding AI into our CRM has delivered huge operational efficiencies for our advisors and clients," said Greg Beltzer, head of tech for RBC US Wealth Management.
The growth of the metaverse is bringing new challenges to managing safe, diverse communities. Helping Cheddar kick off Women's History Month, Tiffany Xingyu Wang, chief marketing officer for AI-powered content moderation company Spectrum Labs, joined Cheddar's Opening Bell to discuss how platforms can help create safer, more inclusive online communities in the metaverse and about her own experience as a woman in technology. "Trust is really the new digital transformation, and it should not be a siloed task solely belonging to chief security officers, to privacy officers, or the people who were given the task of trust and safety," she said. "It should be a priority for all the C suite and a whole company to rally around."
On this episode of Cheddar Innovates: Vision Marine Technologies CEO discusses how e-boats will play a role in the fight against the climate crisis; Lasso CEO breaks down how the design behind these compression socks can prevent injuries and improve performance; Cheddar gets a look at Curiosity Stream's 'The Tombs Of Egypt.'
Catriona Campbell, CTIO, UK and Ireland, EY, joins Cheddar News to discuss how business leaders can bridge the gap between their technology investments and their aspirations, and breaks down the human aspects of A.I.
Bamboo-based toilet paper company Cloud Paper raised $5 million in a recent funding round. Its product is a bamboo-based alternative to traditional toilet paper made from trees, and its mission is to end the deforestation caused by traditional paper products. Cloud Paper says the raise will allow it to make significant investments in its supply chain, product development, and hiring. Ryan Fritsch, a co-founder of Cloud Paper, joined Cheddar News' Closing Bell to discuss.
