Salesforce is the latest company to announce plans to incorporate OpenAI's ChatGPT into its software product. The company on Tuesday launched Einstein GPT, a customer relationship management (CRM) platform that uses generative AI to create content across its suite of business services.
While applications will vary significantly depending on the company, some examples Salesforce highlighted are the ability to generate personalized emails for salespeople or advertising copy for marketers.
“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,"said CEO Marc Benioff in a press release. "This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways."
For OpenAI, the collaboration represents a large-scale test case for its technology.
“We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”
Some of Salesforces' customers, meanwhile, are eager to see its benefits. “Embedding AI into our CRM has delivered huge operational efficiencies for our advisors and clients," said Greg Beltzer, head of tech for RBC US Wealth Management.
Phoebe Gates and Sophia Kianni introduce Phia, a fashion tech startup that helps users find price comparisons and discover alternative options for apparel
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
Microsoft says users of its Azure cloud portal may be not be able to access Office 365, Minecraft or other services due to issues with its global content delivery network services. The tech company posted a note to its Azure status page that its teams are currently deploying a fix to address the outage.
Nvidia on Wednesday became the first public company to reach a market capitalization of $5 trillion. The ravenous appetite for the Silicon Valley company’s chips is the main reason that the company’s stock price has increased so rapidly since early 2023.
A new poll finds that as the United States rapidly builds massive data centers for the development of artificial intelligence, many Americans are concerned about the environmental impact.
