New York City, NY – February 11, 2025 – Cheddar, the leading news network for forward-thinking business leaders and tech-savvy consumers, is thrilled to announce a strategic partnership with Inc. and Fast Company to deliver exclusive, behind-the-scenes interviews from Inc. Founders House and the Fast Company Grill during SXSW® 2025.
As part of this partnership, Cheddar will be on-site in Austin, TX in the speaker-prep room for both the Fast Company Grill and Inc. Founder House events. Cheddar will interview speakers as they prepare to go on-stage, connecting its audience with some of the most influential names shaping the future of business, technology, and entertainment. From visionary founders and rising entrepreneurs to top executives and creative pioneers, Cheddar will deliver new insights straight from the heart of two of the most influential SXSW experiences.
Each year at SXSW, the Fast Company Grill and Inc. Founders House become the ultimate gathering spots for innovation-hungry future-makers—through two exclusive hubs where leaders, creators, and industry pioneers come together to shape the future. Over three days, these events foster deep conversations, bold ideas, and purpose-driven strategies while attendees enjoy world-class networking, thought-provoking panels, and of course, incredible food and drinks.
“For many years, the Fast Company Grill and the Inc. Founders House at SXSW have been a launchpad for the next big ideas, and Cheddar is all about delivering the most compelling conversations happening in business and tech,” said Lauren Babbage, Vice President of Content at Cheddar. “With our massive audience of over 12 million consumers, this partnership extends the reach of SXSW beyond Austin, amplifying cutting edge voices and ideas to millions of business and tech enthusiasts worldwide.”
Cheddar’s coverage will include:
- Live and on-demand interviews with innovators, founders, and thought leaders
- Exclusive behind-the-scenes content from the most talked-about sessions and activations
- Deep dives into emerging trends shaping the business and technology landscape
- Daily coverage across Cheddar’s social
With the exclusive, behind-the-scenes interviews set to take place during SXSW, March 8-10, Cheddar is ready to bring unparalleled access and insider insights to those who can’t attend in person.
“Fast Company and Inc. have always championed the voices and ideas that are redefining business and innovation, and Cheddar’s unique ability to engage a tech-savvy, future-focused audience makes them an ideal broadcast partner. By bringing the most influential voices in business and culture directly to millions, we’re able to deliver exclusive content that brings the pulse of SXSW to our dedicated viewers and readers,” said Damian Slattery, senior vice president of marketing at Inc. & Fast Company.
To access these conversations, follow @Cheddar on all major social platforms and visit Cheddar.com for the latest interviews and highlights.
About Cheddar: As the only news network focused on the next generation of innovators and decision-makers, Cheddar is where forward thinkers go to learn about the people, ideas and innovations that are driving change and creating what’s next. Since launching in 2016, Cheddar has been breaking the mold of traditional news with an authentic voice and fresh perspective that reflects the diversity, energy and intellectual curiosity of our viewers. Cheddar is available to watch live and on-demand across all traditional and OTT platforms.
About Fast Company: Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with sister publication Inc., and can be found online at www.fastcompany.com.
About Inc.: Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, digital, print, video, podcasts, newsletters, and social media. For more information, visit www.inc.com.
Media Contact: Stephanie Gildea, VP of Marketing, sgildea@mco.com
