On a Positive Note: How Women Ascended to the Forefront of Fitness Training
In this week's edition of 'On a Positive Note,' Cheddar News is highlighting women athletic trainers. In an industry that in inundated and oversaturated with male representation, the industry is budding for women. "As a woman, coming into a fitness club such as Lifetime [Fitness] and seeing another female, especially a female training, it can be very inspiring," Samantha Harris, Lifetime Fitness trainer, said.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
