Inside Nike's Newest Innovation

Brett Holts, Vice President of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit. The new shoe features a brand new foam compound. Holts says the new foam was developed entirely by Nike. The company went through 400 iterations of the foam before finding the perfect fit. Holts explains the Epic React Flyknit shoe returns energy to the runner with each step and amplifies the sensation of softness. He recognizes how important style is, saying there's "no performance without style". In the ongoing sneaker wars between Nike and Adidas, Holts says competition is always good, but Nike is focused on its own goals.

More In Business

How Will the Economy Do as We Head into Q4?

Ayako Yoshioka, Senior Portfolio Manager at Wealth Enhancement Group, discusses how data is indicating how the economy will fare in the fourth quarter of 2024.

Bite Delivers AI-Powered Kiosks To Diners

Brandon Barton, CEO of Bite, explains why the company's self-ordering kiosks are taking over restaurants across the country

Will Daniel Lubetzky Bring His KIND Spirit to 'Shark Tank'?

Founder of KIND Snacks, Daniel Lubetzky, joins Cheddar to talk about diving in the deep end on ABC's 'Shark Tank.' Watch!

Fed Chair Powell Says Economy In ‘Solid Shape’, Signaling More Cuts

Federal Reserve Chair Jerome Powell has signaled that more rate cuts are in the pipeline.

Courtside Serve: Emirates Unveils Refurbished Suites on US Open Final

Emirates connects the world through Dubai, operating modern aircraft and offering award-winning services with a diverse workforce across six continents.

Stocks Surge as Fed Soft Landing Sparks Retail Investor Seismic Shift

Stocks hit record highs as inflation and interest rates fall, suggesting a soft landing for the Fed. However, low consumer confidence raises concerns.

Big Business This Week: Turbulence for Boeing, Elon, Visa, Shipping

But in general things are going good!

How Build In Tulsa Is Helping Its City’s Entrepreneurs Thrive

Desiree Freison, Build In Tulsa’s Director of Programming, talks about helping the city's business ecosystem. Sponsored by Build In Tulsa

Build In Tulsa’s Impact on Women in Business

CEO of Amplify for Women Carlisha Williams Bradley talks about her experience with Build In Tulsa’s W.E. Build program. Sponsored by Build In Tulsa

Why Tulsa, Oklahoma Might be the Next Big City

Ashli Sims, Managing Director of Build In Tulsa, discusses how the organization is creating an equitable economy in Tulsa. Sponsored by Build In Tulsa

Load More