*By Michael Teich*
A soccer revolution is to coming to Canada as the country prepares to co-host the 2026 FIFA World Cup and launch the Canadian Premier League.
"It’s not about selling tickets, or putting on a sporting event. It’s about creating a movement,” Canadian Premier League commissioner David Clanachan said in an interview with Cheddar.
The CPL's inaugural season will kick off with 8 clubs, and Clanachan said the league is in talks with 24 different cities and regions for starting new teams. The commissioner is confident the pro league will create a "pathway" for young Canadians to be able to play at the national team level.
“We are a soccer playing nation. More than 14% of the population play soccer on a weekly basis, which is unusual for a western country.”
But despite that, Canada's only World Cup appearance came in 1986. Clanachan hopes building a professional league powered by Canadian players and coaches will help elevate the sport's presence in the country.
For the full interview, [click here](https://cheddar.com/videos/canada-makes-a-push-for-soccer-relevancy-2).
Stephen Smith, Founder and CEO of Kitman Labs, joins Cheddar News' Closing Bell, where he explains how his company's intelligence platform is engineering change in how athletes and sports teams prepare for games.
Sportswear giant Adidas is giving student-athletes the opportunity to become partners as affiliate brand ambassadors to help grow their networks as professional athletes. Attorney Darren Heitner, the founder of Heitner Legal, joined Cheddar News to talk about the legalities of the process. "It is absolutely a game-changer because we see a major brand make a big splash, nine months into name image and likeness rights for college athletes," he said. "While it is a paid brand affiliate type of partnership, it will open the door for 50,000-plus athletes across the country to start making some money, even if it's just through other people clicking their links and making purchases."
State and county taxpayers will be asked to commit a record $850 million in public funds toward construction of the Buffalo Bills’ new stadium as part of a 30-year lease agreement.
Saint Peter's University - a small school in New Jersey school - has skyrocketed to the center of the sports world in a 'Cinderella' story for the record books. The ultimate underdog of the men's March Madness tournament is just the third 15-seed to reach the Sweet 16, after beating Murray State and college basketball powerhouse Kentucky. Throughout the university's historic run, Saint Pete's has reportedly been earning what amounts to millions of dollars in publicity. Amanda Christovich, reporter for Front Office Sports, joins Cheddar News' Closing Bell to discuss.
ESPN College Gameday LaPhonso Ellis joins Cheddar Bets to break down the NCAA Tournament so far, and who will make noise all the way down to New Orleans.
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BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to talk about lessons learned from this year's NCAA Tournament and to share which teams have the best value going forward.
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Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
