Athleisure is a competitive industry dominated by giants such as Nike, Lululemon, and Under Armour, but Rhone is betting that it can keep up. Nate Checketts, CEO & Co-Founder of Rhone, a line of men's activewear, was with us to share the company's plan to be a winner in the space.
Checketts said he first created the company because he felt there was no premium activewear focused on men. He added that the second reason was because he wanted to develop a brand that spoke to the way modern men "live, work, and sweat." Rhone uses innovative technology that fights odor and helps with workout recovery, said Checketts.
He said the company is using a content strategy to encourage men to be better. Checketts said his apparel is named after inspirational figures such as Ernest Hemingway and Winston Churchill. With quotes integrated into the clothing, the company aims to remind consumers to be who they are trying to be.
Houseplant Founders Seth Rogen and Mikey Mohr joined anchor Dave Briggs to discuss the changing culture around Cannabis and their smoke-ware brand Houseplant.
Julie Bowen joins anchor Dave Briggs to discuss the What's App ad with a few Modern Family reunions, her most recent spooky role, Xiidra, and Happy Gilmore 2.
Welcome to the new age, where Big Tech runs AI on tiny nuclear plants! Plus, banks make bank, the best kind of cancel culture and the wealth gap explained.
CEO of Century 21 Real Estate, Mike Miedler, joins Cheddar to discuss the future of real estate in states that were affected by Hurricanes Helene & Milton.
