Zenni Optical Partnering With 'Iconic' Chicago Bulls
*By Michael Teich*
The legendary Michael Jordan and his six NBA championship rings turned the Chicago Bulls into an iconic brand in the 1990s, but dynamic content paired with exciting new talent will power the brand in a post-Jordan era, said the team's VP of business strategy and analytics Matt Kobe.
"Jordan and the 90s Bulls did a lot for our brand globally," Kobe said Friday in an interview on Cheddar. But "two years ago we won social media team of the year with the SportsBusiness Journal Awards. We won that not because of our content from the court, it was the content with our sponsors."
Warby Parker rival Zenni Optical is betting that an affiliation with the Chicago Bulls brand will help the eyewear company achieve international growth.
While Chicago is a vital demographic for Zenni, the opportunity transcends state lines, Kobe said.
"Chicago is obviously the #3 media market in the country, we have over 1 million customers in that market already," Kobe said. "But the Bulls brand is iconic and global. And it's an opportunity to introduce the Zenni offering not only domestically, but internationally."
The Chicago Bulls are the 26th NBA team to ink a deal with a sponsor for jersey patch space. The league is in its second season of a three-year jersey patch pilot program. The only remaining teams without a deal are the Indiana Pacers, the Oklahoma City Thunder, and the Washington Wizards.
Kobe declined to comment on the financial terms of the deal.
With a $2.6 billion valuation, according to Forbes, the Chicago Bulls are the fourth most valuable franchise in the NBA. The team trails only the New York Knicks, the Los Angeles Lakers, and the Golden State Warriors.
For full interview [click here](https://cheddar.com/videos/chicago-bulls-ink-jersey-patch-deal-with-zenni-optical).
Jill and Carlo discuss the pending approval for Pfizer's vaccine for kids, the state of anti-Semitism three years after Tree of Life, potential criminal charges in the 'Rust' prop gun shooting and more.
DraftKings is walking away from a deal to buy Entain, a major company in the international gambling industry, for $22.4 billion. The deal reportedly fell through after the companies could not come to agreements about BetMGM, the exclusive sports betting division of MGM, and a joint venture between MGM resorts and Entain. Sportico sports business reporter Eben Novy-Williams joined Cheddar Nws' Closing Bell to discuss.
Jill and Carlo cover the news out of Facebook's latest earnings, Tesla's monumental day, Dave Chappelle addresses controversy and the tragedy of the climate emergency.
Zaire Wade and Jalen Newsome, Co-founders and Co-CEOs of 'YNG DNA' join us to talk about their new NFT collection available Oct. 25 on WAX NFT blockchain.
Jill and Carlo cover the latest developments in the Alec Baldwin prop gun shooting, when vaccines for kids as young as 5 should be approved, new reporting on Facebook and more.
Despite the Milwaukee Bucks defending its title with nearly the same team, bettors are putting their dollars behind "King" LeBron James and the LA Lakers. Meanwhile, Caesars Sportsbook is laying odds that the Larry O'Brien trophy will be hoisted by the Brooklyn Nets.
The NBA's 75th season gets underway tonight with the Brooklyn Nets facing off against the defending champion Milwaukee Bucks, followed by the Golden State Warriors at the LA Lakers. The league also is expected to celebrate its anniversary by unveiling its list of 75 greatest players.
The world of sports media continues to be a white-male dominated industry according to the latest Associated Press Sports Editors gender and diversity report card. For the sixth straight release of the report card, the industry received an F for its gender hiring practices. Jen Mueller, a Seattle Seahawks sideline radio reporter and entrepreneur, joined Cheddar's "Between Bells" to talk about some improvements she has witnessed over the span of her career but noted that while change has been evident on some level, much more needs to be done. Jen is also the founder of 'Talk Sporty to Me,' a professional development organization and you can learn more about it by visiting www.talksportytome.com.
Amal Shah, co-host of 'Odds On', joins 'Cheddar Bets' to share how he likes to handle teams that just lost a coach when gambling, and whether the Arizona Cardinals can stay undefeated another week.
Sponsored by BetMGM
According to The Wall Street Journal, four U.S. gymnasts, Simone Biles, Aly Raisman, McKayla Maroney, and Maggie Nichols, penned a letter to Congress asking them to break up the U.S. Olympic & Paralympic Committee board of directors for allegedly turning a blind eye to the sexual abuse committed by team doctor Larry Nassar.
