Why Nike is Sweetening its Deal with University of Oregon
The University of Oregon's deal with Nike could become even sweeter. The program could reportedly get more than $88 Million in cash, apparel, and shoes over an 11-year contract. StockX CEO Josh Luber explains what this means for the athletic retailer, and college athletics.
Luber says this potential deal between University of Oregon and Nike is not that major in the bigger picture of college athletics. But when looking at the downstream impact on retail, it means Nike will continue to make interesting gear that gets sold at both the retail and resale level.
Luber also shares the hottest sneakers on the resale market this week. The Yeezy 350 Boost Beluga 2.0 dropped on November 25, and now the sneakers are reselling at nearly double its retail price. Compared to other Yeezy's, this product has more supply.
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The Tony Awards on Sunday lured 4.85 million viewers to CBS, its largest broadcast audience in six years. CBS says Monday that Nielsen data shows the telecast — hosted by “Wicked” star Cynthia Erivo — scored a 38% increase over last year’s 3.53 million viewers. That’s the largest audience for the Tonys since 2019, when the telecast that year nabbed 5.4 million viewers and “Hadestown” was crowned best new musical. The latest version also had to compete with the second game of the NBA Finals, between the Thunder and Pacers,
