The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Flag football took a key step toward becoming an Olympic sport in 2028, a victory for the NFL and organizers in Los Angeles who want to bring a distinctly American sport to the Summer Games as they return to the United States for the first time in 32 years.
AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.
Former Northwestern University football coach Pat Fitzgerald is suing the school for $130 million, saying his alma mater wrongfully fired him in the wake of a hazing and abuse scandal that has engulfed the athletic department.
FIFA announced that Spain, Portugal and Morroco will host the 2030 World Cup while some games will be played in South America to mark 100 years since the first World Cup was played in Uruguay.
