The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
American officials expressed disappointment Monday after learning that bobsled, skeleton and luge events will not be held in Italy during the 2026 Milan-Cortina Olympics, a move that means athletes from those sports will likely be competing in either Austria or Switzerland during the games.
A memo sent ahead of the new season said that on-ice uniforms and gear for games, warmups and official team practices cannot be altered to reflect theme nights, which include Pride.
