The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
NHL players will be allowed to use Pride tape this season after all with the reversal of a ban that sparked a backlash around hockey and among LGBTQ+ advocates in sports.
The NBA’s 78th season starts Tuesday, with a ring ceremony in Denver — the traditional celebration of the reigning champions — highlighting the opening-night celebration. The Nuggets beat Miami last June to become the league’s fifth different champion in the last five years, a run of parity the likes of which the league hasn’t seen in more than 40 years.
The Las Vegas Aces became the first team in 21 years to win back-to-back WNBA championships, getting 24 points and 16 rebounds from A’ja Wilson and a defensive stop in the closing seconds to beat the New York Liberty 70-69 in Game 4 of the Finals.
