The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials. The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game. He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.

Share:
More In Sports
Willis Reed, Leader on Knicks' 2 Title Teams, Dies at 80
Willis Reed, who dramatically emerged from the locker room minutes before Game 7 of the 1970 NBA Finals to spark the New York Knicks to their first championship and create one of sports’ most enduring examples of playing through pain, has died. He was 80.
Ohtani Fans Trout, Japan Tops US 3-2 for WBC Championship
Shohei Ohtani emerged from the bullpen and fanned Los Angeles Angels teammate Mike Trout for the final out in a matchup the whole baseball world wanted to see, leading Japan over the defending champion United States 3-2 for its first World Baseball Classic title since 2009.
US Routs Cuba 14-2 To Reach World Baseball Classic Final
Trea Turner, Paul Goldschmidt and an unrelenting U.S. lineup kept putting crooked numbers on the scoreboard, a dynamic display of the huge gap between an American team of major leaguers and Cubans struggling on the world stage as top players have left the island nation.
Load More