The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
It's opening day for Major League Baseball and with the new season comes new and revamped rules aimed at accelerating game-play and boosting fan interest in the game.
The final four games of March Madness are this weekend, and Kristina Lavallee, founder and CEO of The Cake Girl, has some basketball-themed baking ideas for fans who are hosting viewing parties. The Instagram-famous baker recently got a special order from Tom Brady for his 45th birthday.
Now, the No. 5 seed Hurricanes (29-7) have a date with No. 4 seed UConn on Saturday night in Houston. Two more Final Four newbies, fifth-seeded San Diego State and No. 9 seed Florida Atlantic, will play in the other national semifinal.
Track and field banned transgender athletes from international competition Thursday, while adopting new regulations that could keep Caster Semenya and other athletes with differences in sex development from competing.
