The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
At least four teams — the Arizona Diamondbacks, Texas Rangers, Minnesota Twins, and Milwaukee Brewers — have extended alcohol sales through the eighth inning this season.
After six games and 240 minutes of pure dominance that ran through March, then part of April, it finally became clear there was only one thing that could stop the UConn Huskies. The final buzzer.
