The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
The U.S. Open isn't just about the tennis - it has also become a scene for foodies. Chef Melba Wilson, who will be among the top experts serving up delicious bites for more than 700,000 fans, walks us through how to make her special spring rolls.
University athletic departments and collegiate sports conferences are paying millions of dollars for bet-tracking services to make sure that student-athletes, coaches and staff aren't gambling in violation of school and NCAA rules and state laws.