*By Max Godnick*
Major League Baseball has a relevance problem.
Professional baseball practically withers on social media when compared to the other major American sports leagues; MLB has just 8.2 million followers on Twitter, while the NBA and the NFL boast 27.4 million and 24.2 million, respectively. Baseball's brightest stars can't compete with the mega-watt likes of LeBron James and Tom Brady in name recognition or cultural ubiquity.
In July, baseball's best player, Mike Trout of the Los Angeles Angels of Anaheim, [admitted](https://www.si.com/mlb/2018/07/12/mike-trout-los-angeles-angels) he's never been invited to appear on a late-night talk show. And the league's biggest moment isn't getting much love either with ratings for 2017's World Series down 18 percent compared to the year before.
But there is a path forward that may resemble the glory days when larger-than-life teams and players helped baseball earn the title of America's pastime.
"If I'm in charge of Major League Baseball's marketing, I am praying that the Yankees go further," James Yoder, the CEO and founder of Chat Sports, said Tuesday in an interview on Cheddar.
In order to do that, the team will have to beat sworn rivals, the Boston Red Sox.
Despite a high-octane lineup of young sluggers with enough firepower to beat any challengers, the Yankees find themselves down two games to one in the American League Division Series and will need to win their next game if they're going to advance to the American League Champion Series against defending champs, the Houston Astros.
One Bronx Bomber stands head and shoulders ー literally ー above the rest.
"\[Aaron\] Judge is the guy, I think from a marketing perspective, that Major League Baseball has got to be hanging their hat on," Yoder said of the Yankee outfielder.
The 6'7" right fielder is a two-time All-Star and a bonafide phenomenon. Yoder described him as a "throwback" to iconic players like Derek Jeter, Alex Rodriguez, and Mark McGwire.
"He's huge," Yoder said. "He's a giant, for a baseball player."
But despite Judge's impressive stats and a superstar slot on baseball's most storied and popular team, he only has 960,000 followers on [Instagram](https://www.instagram.com/thejudge44/?hl=en), while far-lesser players in other sports have no problem hitting seven-figures on social media.
As for the Yankees' potential World Series opponent, Yoder thinks the Los Angeles Dodgers present the greatest opportunity for the sport ー and perhaps the league.
"It's got to be Dodgers verses the Yankees-Red Sox winner in the World Series, if this is going to be an all-time postseason from a ratings perspective," he said.
That dream match-up is still very much in play. The Dodgers advanced to the National League Championship Series after defeating the Atlanta Braves.
They'll face the Milwaukee Brewers in their quest to reach the World Series for the second consecutive year. Last year, the team lost to the Astros in the deciding Game 7.
If MLB wants to return to the top of the sports-media ladder, Judge and the Yankees would do well to eat their Wheaties before they face the Red Sox in a do-or-die fourth game on Tuesday night at Yankee Stadium.
For full interview [click here](https://cheddar.com/videos/the-world-series-matchup-that-could-fix-mlbs-ratings-problem).
Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight,' a biography series about the intriguing people who capture our attention, fill our social feeds, and shape pop culture.
"Anything Is Possible," a documentary about NBA superstar Kevin Garnett recounting his career from being drafted out of high school to a championship with the Boston Celtics, is set to premiere on Showtime. Executive producer Marc Levin and co-directors Daniel Levin and Eric Newman joined Cheddar to provide some background on the project and discuss Garnett's legacy. With KG considered a pioneer for modern NBA draftees straight out of high school (the fifth pick in 1995), the filmmakers also discussed the possibility of the league reversing course on its current rule that requires a player to be at least 19-years-old and a year removed from high school to play.
Professional sports is facing a reckoning right now over several stories painting an ugly picture of a toxic work environment, encompassing multiple teams in multiple leagues and dealing with different issues.
This week, the NHL's Chicago Blackhawks ousted their general manager and senior director of hockey operations after an investigation confirmed former player Kyle Beach's claims that the team's former video coach Brad Aldrich sexual assaulted him back in 2010, with upper management ignoring his claims until after the team won the Stanley Cup that season. Last night, Joel Quenneville, now the coach of the Florida Panthers but Chicago's coach that season, stepped down from his post.
This comes just a few weeks after the NFL was rocked by leaked emails showing now-former Las Vegas Raiders Head Coach Jon Gruden using racist, sexist and homophobic language. He resigned soon after the emails came to light. We can't forget, though, that those emails come from a much broader investigation of the toxic work environment in the offices of the Washington Football Team. NFL Commissioner Roger Goodell said this week the league wouldn't publicly release anything from its investigation of the team, but lawyers for many of the women interviewed in the case say they want a public report.
And last January, just one month after hiring him, the New York Mets had to fire then-General manager Jared Porter, who admitted to sending explicit, unsolicited texts and images to a female reporter in 2016 when he worked for the Chicago Cubs. ESPN had been in possession of the texts since 2017, but the woman in question asked the network not to run the story out of fear her career would be harmed. She only reached back out to ESPN after she left the field of journalism altogether. Porter has been banned from the sport through next season.
If you believe in the phrase "where there's smoke, there's fire," professional sports is a five-alarm blaze.
Julie DiCaro, senior writer and editor at Deadspin, joins None of the Above to discuss.
Jill and Carlo discuss the scenes of joy at American airports as borders reopen, another tool in the Covid toolbox, the latest in the Astroworld crowd crush tragedy and more.
Gaming technology studio Mythical Games recently raised $150 million in a round led by Andreesen Horowitz, bringing Mythical's valuation to above unicorn status at $1.2 billion. Mythical Games' mission is to create a new generation of gaming with play-to-earn games that allow players to play to win actual cryptocurrency. Now the company is taking it to another level with NFT technology, allowing players to play with characters they can truly own. Mythical Games CEO John Linden joined Cheddar News' Closing Bell to discuss.
Evan Vandenberg, the founder and CEO of Dibbs, a sports card trading platform, joined Cheddar to break down how his company allows sports fans to buy and sell fractions of sports cards. The physical trading cards are typically held in a vault while fans are provided with a digital representation of that card that they can go on to sell or even buy more fractions of the item. Vanderberg also talked about the company's $13 million Series A funding round and investments from major sports figures like the NBA's Chris Paul and NFL's DeAndre Hopkins.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
