*By Max Godnick* The man behind Colin Kaepernick's controversial decision to kneel during the National Anthem understands why some might take offense to Nike's 30th anniversary "Just Do It" ad campaign. But former NFL player and Army Special Forces vet Nate Boyer sees the gesture as a compromise that gives weight to Kaepernick's views and still honors service members. "We came to this idea of taking a knee alongside his teammates instead of sitting on the bench isolated," Boyer said Thursday in an interview on Cheddar. "He thought that was very powerful, and he would do that for the men and women who fought and died for what that flag represents." Nike's decision to tap Kaepernick as the face of its campaign has sparked passionate reactions across the political spectrum. [LeBron James](https://twitter.com/KingJames/status/1037425215653982209) and [Serena Williams] (https://twitter.com/serenawilliams/status/1036769320196616198) led a chorus of supporters who praised the move, while critics threatened a boycott, trashing the athletic giant's apparel and posting the evidence on social media. Boyer said he doesn't take issue with Kaepernick's inclusion in the campaign, but he understands why some veterans are offended by the tagline, "Believe in something. Even if it means sacrificing everything." "That can be hurtful to some people who truly believe that their brothers and sisters in arms who they laid to rest paid that ultimate sacrifice," he said. Boyer and Kaepernick first met in 2016 after the quarterback began protesting racial injustice by sitting during the National Anthem. The former Green Beret published an [open letter](http://www.nfl.com/news/story/0ap3000000693173/article/nate-boyer-writes-open-letter-to-colin-kaepernick) in response to the football star, and the two eventually met in-person. When Kaepernick [knelt for the first time](https://www.si.com/nfl/2017/11/09/nate-boyer-colin-kaepernick-you-can-do-more), Boyer stood alongside him and continues to support his mission. And the movement the two started is still deeply relevant. A [clip](https://nowthisnews.com/videos/politics/beto-orourke-on-nfl-players-kneeling-during-the-national-anthem) of Rep. Beto O'Rourke (D-TX) voicing his support of the protests went viral with over 50 million views across all social platforms. In it, the Senate candidate said he "can think of nothing more American" than taking a knee to protest police brutality. Boyer doesn't have trouble coming up with an alternative. "I think there's nothing more American than serving your country," he said. "But that's my opinion." For full interview [click here](https://cheddar.com/videos/veteran-who-suggested-kaepernick-kneel-weighs-in-on-nike).

Share:
More In Sports
Professional Boxer Ryan Garcia Partners With Men's Skincare Brand MARLOWE.
MARLOWE., the men's skincare and grooming brand, has announced 23-year-old professional boxer Ryan Garcia as "Chief Marlowe Officer" and co-owner of the brand. In this role, Ryan will help boost brand awareness, oversee product design, and strategize digital marketing content for his signature products. Ryan joined Cheddar to discuss the partnership and his boxing career.
Trial Watch, Partygate & Fleeting Fame
A packed Thursday pod: Carlo and Baker cover the latest developments in the Ghislaine Maxwell, Jussie Smollett and Elizabeth Holmes trials. Plus, Dems are losing the Hispanic vote, Boris Johnson in trouble again, and is it possible that Adele has peaked?
Slew of Coaching Changes Rock College Football World
Laine Higgins, college sports reporter for the Wall Street Journal, joins Cheddar News' Closing Bell where she discusses the college football coaching carousel and says Lincoln Riley, Brian Kelly, and Mario Cristobal leaving for new schools this quickly is not normal.
'100 Thieves' Raises $60 Million in New Funding
The leading gaming organization and lifestyle brand 100 Thieves just raised $60 million in new funding closing its Series C. This new round of funding has raised the valuation of the organization to about $460 million. John Robinson, president and COO of 100 Thieves, joins Cheddar News to talk about what's next for the company.
The Business of Winter; Best Travel Destinations for Winter Sports
Heather Smith, Founder and Chief Strategist at theHAUTEbar, discusses how the ski and resort industry is bouncing back after the pandemic; Mark Ellwood, Host of "Travel Genius" Podcast, breaks down the best travel destinations for winter sports before the 2022 Winter Olympics kick off; Cheddar gets a look at Curiosity Stream's 'Jeremy Jones' Higher.'
Load More