Usher performs at the 51st annual Songwriters Hall of Fame induction and awards gala at the New York Marriott Marquis Hotel on Thursday, June 16, 2022, in New York. The NFL, Apple Music and Roc Nation announced Sunday that Usher will headline the 2024 Super Bowl on Feb. 11 at Allegiant Stadium. The music megastar, who has won eight Grammys, said he's looking forward to performing on the NFL's biggest stage. (Photo by Charles Sykes/Invision/AP)
By Jonathan Landrum Jr.
Usher has a new confession: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in Las Vegas.
The NFL, Apple Music and Roc Nation announced Sunday that Usher would lead the halftime festivities from Allegiant Stadium on Feb. 11. The music megastar, who has won eight Grammys, said he’s looking forward to performing on the NFL’s biggest stage.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” Usher said in a statement. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before.”
Usher spring boarded into superstardom with “Confessions,” which sold more than 10 million units in the U.S. and earned him eight nominations at the 2005 Grammys, winning him three. He lost album of the year to Ray Charles’ final album “Genius Loves Company,” released two months after the legend died.
“Confessions” ranks among one of the best-selling music projects of all time and launched No. 1 hits such as “Yeah!” with Ludacris and Lil Jon, “Burn” and “Confessions Part II.” His special edition version included the smooth hit “My Boo,” a duet with Alicia Keys. Next year will mark the 20th anniversary of the epic album.
Usher, 44, is currently headlining his “Usher: My Way” residency in Las Vegas, which has drawn sold-out shows and rave reviews. He's also beginning an eight-night block of performances in Paris on Sunday. Usher is expected to wrap up his Las Vegas residency in early December before he makes his Super Bowl halftime appearance a couple months later.
The singer has served as a coach on NBC’s “The Voice” and appeared in several films including “Hustlers” and “Light It Up.”
Roc Nation founder Jay-Z called Usher the ultimate “artist and showman.”
“Ever since his debut at the age of 15, he’s been charting his own unique course,” he said of Usher, who released his debut self-titled album in 1994. In total, he’s released eight studio projects that were filled with hits including “U Got It Bad,” “U Remind Me,” “You Make Me Wanna,” “Nice & Slow” and “Love In This Club” with Jeezy.
“Beyond his flawless singing and exceptional choreography, Usher bares his soul,” Jay-Z continued. “His remarkable journey has propelled him to one of the grandest stages in the world. I can’t wait to see the magic.”
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Hamish Hamilton returns as director. It’s the second collaboration between the NFL, Apple Music and Roc Nation.
“We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage we’re looking forward to another incredible Halftime Show from one of the world’s all-time greatest performers,” said Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats.
Usher will join a list of celebrated musicians who have played during Super Bowl halftime shows including Beyoncé, Madonna, Dr. Dre, Snoop Dogg, Coldplay, Kendrick Lamar, Eminem, U2, Lady Gaga, Michael Jackson and Katy Perry.
“Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career,” said Seth Dudowsky, NFL Head of Music.
This June marks the 25th anniversary of the infamous 1997 "Bite Fight”, the iconic boxing rematch between Mike Tyson and Evander Holyfield when Tyson shockingly bit a piece of his opponent’s ear off. As a macabre tribute to the incident, the boxing legend’s line of cannabis products, Tyson 2.0, has released “Mike Bites", edibles in the shape of an ear complete with a bite mark. Tyson, the chief brand officer and co-founder, along with CEO Adam Wilks joined Cheddar News to talk about the unique gummies. "I just think this is just me owning what I did. I'm owning my responsibility. I've done that. That was pretty bad at the time, but I turned it over to make it pretty good," the former heavyweight champion said.
U.S. Figure Skating Hall of Famer and former Olympian Nancy Kerrigan spoke to Cheddar News about joining Ice Dreams, a national skating tour that connects legends of the sport with its next generation. Kerrigan spoke of the lessons she learned from the sport and how grateful she is for the opportunity to give something back. “I mean skating has taught me some of the greatest things in in my life," she said. "You know, you fall down, things get hard, but you get back up and you keep on trying. And if you're performing and doing something you love, I think you would actually do even better.”
Stephen Smith, Founder and CEO of Kitman Labs, joins Cheddar News' Closing Bell, where he explains how his company's intelligence platform is engineering change in how athletes and sports teams prepare for games.
Sportswear giant Adidas is giving student-athletes the opportunity to become partners as affiliate brand ambassadors to help grow their networks as professional athletes. Attorney Darren Heitner, the founder of Heitner Legal, joined Cheddar News to talk about the legalities of the process. "It is absolutely a game-changer because we see a major brand make a big splash, nine months into name image and likeness rights for college athletes," he said. "While it is a paid brand affiliate type of partnership, it will open the door for 50,000-plus athletes across the country to start making some money, even if it's just through other people clicking their links and making purchases."
State and county taxpayers will be asked to commit a record $850 million in public funds toward construction of the Buffalo Bills’ new stadium as part of a 30-year lease agreement.
Saint Peter's University - a small school in New Jersey school - has skyrocketed to the center of the sports world in a 'Cinderella' story for the record books. The ultimate underdog of the men's March Madness tournament is just the third 15-seed to reach the Sweet 16, after beating Murray State and college basketball powerhouse Kentucky. Throughout the university's historic run, Saint Pete's has reportedly been earning what amounts to millions of dollars in publicity. Amanda Christovich, reporter for Front Office Sports, joins Cheddar News' Closing Bell to discuss.
ESPN College Gameday LaPhonso Ellis joins Cheddar Bets to break down the NCAA Tournament so far, and who will make noise all the way down to New Orleans.
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BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to talk about lessons learned from this year's NCAA Tournament and to share which teams have the best value going forward.
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