Usher performs at the 51st annual Songwriters Hall of Fame induction and awards gala at the New York Marriott Marquis Hotel on Thursday, June 16, 2022, in New York. The NFL, Apple Music and Roc Nation announced Sunday that Usher will headline the 2024 Super Bowl on Feb. 11 at Allegiant Stadium. The music megastar, who has won eight Grammys, said he's looking forward to performing on the NFL's biggest stage. (Photo by Charles Sykes/Invision/AP)
By Jonathan Landrum Jr.
Usher has a new confession: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in Las Vegas.
The NFL, Apple Music and Roc Nation announced Sunday that Usher would lead the halftime festivities from Allegiant Stadium on Feb. 11. The music megastar, who has won eight Grammys, said he’s looking forward to performing on the NFL’s biggest stage.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” Usher said in a statement. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before.”
Usher spring boarded into superstardom with “Confessions,” which sold more than 10 million units in the U.S. and earned him eight nominations at the 2005 Grammys, winning him three. He lost album of the year to Ray Charles’ final album “Genius Loves Company,” released two months after the legend died.
“Confessions” ranks among one of the best-selling music projects of all time and launched No. 1 hits such as “Yeah!” with Ludacris and Lil Jon, “Burn” and “Confessions Part II.” His special edition version included the smooth hit “My Boo,” a duet with Alicia Keys. Next year will mark the 20th anniversary of the epic album.
Usher, 44, is currently headlining his “Usher: My Way” residency in Las Vegas, which has drawn sold-out shows and rave reviews. He's also beginning an eight-night block of performances in Paris on Sunday. Usher is expected to wrap up his Las Vegas residency in early December before he makes his Super Bowl halftime appearance a couple months later.
The singer has served as a coach on NBC’s “The Voice” and appeared in several films including “Hustlers” and “Light It Up.”
Roc Nation founder Jay-Z called Usher the ultimate “artist and showman.”
“Ever since his debut at the age of 15, he’s been charting his own unique course,” he said of Usher, who released his debut self-titled album in 1994. In total, he’s released eight studio projects that were filled with hits including “U Got It Bad,” “U Remind Me,” “You Make Me Wanna,” “Nice & Slow” and “Love In This Club” with Jeezy.
“Beyond his flawless singing and exceptional choreography, Usher bares his soul,” Jay-Z continued. “His remarkable journey has propelled him to one of the grandest stages in the world. I can’t wait to see the magic.”
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Hamish Hamilton returns as director. It’s the second collaboration between the NFL, Apple Music and Roc Nation.
“We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage we’re looking forward to another incredible Halftime Show from one of the world’s all-time greatest performers,” said Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats.
Usher will join a list of celebrated musicians who have played during Super Bowl halftime shows including Beyoncé, Madonna, Dr. Dre, Snoop Dogg, Coldplay, Kendrick Lamar, Eminem, U2, Lady Gaga, Michael Jackson and Katy Perry.
“Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career,” said Seth Dudowsky, NFL Head of Music.
We are a week away from the 2022 Beijing Olympics, and China has already faced a host of problems leading up to the opening ceremony of the Beijing games. DJ Peterson, president of Longview Global Advisors, joins Cheddar News to discuss the many concerns and controversies surrounding the event.
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It's a big weekend for sports betting, with the NFL conference championships and Australian Open finals expected to bring the industry even more traffic. And if record viewership of the divisional playoff game between the Chiefs and Bills was any indication, sports betting will only continue to grow as football season comes to an end. Joe Raineri, sports betting analyst at SportsGrid, joined Cheddar to discuss how these sporting events could impact the industry, which is expected to get even bigger in 2022.
Trysta Krick breaks down the Bengals-Chiefs matchup while Lester Ricard Jr. dissects what will be the third meeting of the season for the 49ers and Rams. Meanwhile, on the hardwood, Brian Bennett says that college basketball bettors should focus on a team's road wins as an early indicator for success in March.
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Wednesday marked two years since the basketball legend Kobe Bryant, his daughter Gianna, and seven others died in a tragic helicopter crash. In remembrance, a bronze statue has been temporarily placed at the site with all of the passenger's names included on the memorial.
With the 2022 Beijing Winter Olympics right around the corner, experts are warning that climate change is threatening not only the event but also the future of snow sports. Despite being the world's top polluter, China is hoping to use the event to demonstrate the country's commitment to fighting climate change, and pledging to host a "low carbon" games. Xubin Zeng, professor of hydrology and atmospheric sciences at the University of Arizona, joins Cheddar News.
As the 2022 Beijing Winter Olympics inches closer, sponsors are facing mounting pressure to pull out of the games with China is under fire for controversies like the alleged human rights abuses against its Muslim minority population and the disappearance of tennis player Peng Shuai. Rick Burton, professor of sport management at Syracuse University, joined Cheddar to discuss what he expects to happen once the games begin. Burton said China is too large of a market for American advertisers to ignore, and he doesn't expect any of them to pull out of the games. "Olympic sponsors right now I think are really just trying to hang on and get through these 17 days, come out the other end," he said.
As controversy dogs the run-up to the 2022 Beijing Winter Olympics, China is hiring TikTokers and other social media influencers to promote the nation's history, culture, diplomatic efforts, and current trends.
Talent Resources Sports is partnering with ABG Entertainment to host Sports Illustrated The Party during the weekend of Super Bowl LVI, featuring musical performances by Kygo, Jack Harlow, and other guests. David Spencer and Mike Heller, co-CEOs and founders of Talent Resources Sports, joined Cheddar to discuss the details behind putting on the event. “We’re just really pumped that after all of the things that got canceled people will finally have a place to let some steam off in such an exciting moment, such a charged moment with the Super Bowl,” Mike Heller said about putting on the live event after previous COVID-related cancellations.
