Usher performs at the 51st annual Songwriters Hall of Fame induction and awards gala at the New York Marriott Marquis Hotel on Thursday, June 16, 2022, in New York. The NFL, Apple Music and Roc Nation announced Sunday that Usher will headline the 2024 Super Bowl on Feb. 11 at Allegiant Stadium. The music megastar, who has won eight Grammys, said he's looking forward to performing on the NFL's biggest stage. (Photo by Charles Sykes/Invision/AP)
By Jonathan Landrum Jr.
Usher has a new confession: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in Las Vegas.
The NFL, Apple Music and Roc Nation announced Sunday that Usher would lead the halftime festivities from Allegiant Stadium on Feb. 11. The music megastar, who has won eight Grammys, said he’s looking forward to performing on the NFL’s biggest stage.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” Usher said in a statement. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before.”
Usher spring boarded into superstardom with “Confessions,” which sold more than 10 million units in the U.S. and earned him eight nominations at the 2005 Grammys, winning him three. He lost album of the year to Ray Charles’ final album “Genius Loves Company,” released two months after the legend died.
“Confessions” ranks among one of the best-selling music projects of all time and launched No. 1 hits such as “Yeah!” with Ludacris and Lil Jon, “Burn” and “Confessions Part II.” His special edition version included the smooth hit “My Boo,” a duet with Alicia Keys. Next year will mark the 20th anniversary of the epic album.
Usher, 44, is currently headlining his “Usher: My Way” residency in Las Vegas, which has drawn sold-out shows and rave reviews. He's also beginning an eight-night block of performances in Paris on Sunday. Usher is expected to wrap up his Las Vegas residency in early December before he makes his Super Bowl halftime appearance a couple months later.
The singer has served as a coach on NBC’s “The Voice” and appeared in several films including “Hustlers” and “Light It Up.”
Roc Nation founder Jay-Z called Usher the ultimate “artist and showman.”
“Ever since his debut at the age of 15, he’s been charting his own unique course,” he said of Usher, who released his debut self-titled album in 1994. In total, he’s released eight studio projects that were filled with hits including “U Got It Bad,” “U Remind Me,” “You Make Me Wanna,” “Nice & Slow” and “Love In This Club” with Jeezy.
“Beyond his flawless singing and exceptional choreography, Usher bares his soul,” Jay-Z continued. “His remarkable journey has propelled him to one of the grandest stages in the world. I can’t wait to see the magic.”
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Hamish Hamilton returns as director. It’s the second collaboration between the NFL, Apple Music and Roc Nation.
“We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage we’re looking forward to another incredible Halftime Show from one of the world’s all-time greatest performers,” said Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats.
Usher will join a list of celebrated musicians who have played during Super Bowl halftime shows including Beyoncé, Madonna, Dr. Dre, Snoop Dogg, Coldplay, Kendrick Lamar, Eminem, U2, Lady Gaga, Michael Jackson and Katy Perry.
“Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career,” said Seth Dudowsky, NFL Head of Music.
After two incredibly close games, the Super Bowl matchup is set. On February 13th, at the SoFi stadium in Inglewood, California, the Los Angeles Rams will face off in their home stadium against the Cincinnati Bengals. After 54 Super Bowls where a home team never hosted the game on its field, it will now happen for the second year in a row, after Tom Brady and the Tampa Bay Bucs last year. Speaking of Brady, ESPN dropped a bombshell of a headline Saturday that Tom Brady was set to retire after 22 seasons and seven rings. To discuss all the latest NFL news, Anthony Tall, President of Miracle Sports Group, joins Cheddar News.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
NFL legend Tom Brady says he is done playing football after 22 seasons. Cheddar News speaks with Trey Wingo, Chief NFL Analyst at Pro Football Network, about Brady announcing his retirement.
Greg Bishop, Senior Writer for Sports Illustrated, joins Cheddar News' Closing Bell, where he says Tom Brady's legacy is all about 'progress' and expects the future Hall of Famer to bolster his entrepreneurial ventures following his retirement.
Big Brothers Big Sisters of America has been a driving force for youth mentorship since 1904. The nonprofit organization is launching its annual Big Draft campaign this month in partnership with the NFL, and Artis Stevens, the first Black CEO of Big Brothers Big Sisters of America, joined Cheddar to discuss the push for adding more "Bigs" as mentors on his one-year anniversary leading the non-profit organization. "While the NFL is recruiting and drafting more players, they're also helping us to draft more mentors and, particularly, men all the way from across February to all the way to April of this year," Stevens explained.
On this episode of Cheddar Reveals, Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, breaks down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics; Adi Kunalic, President of Opendorse, discusses the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential; Cheddar gets a look at Curiosity Stream's 'Predicting a Pro'.
Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, joins Cheddar Reveals to break down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics.
Adi Kunalic, President of Opendorse, joins Cheddar Reveals to discuss the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential.
With the Beijing Winter Olympics set to get underway on Friday, Dan Wolken, a national columnist for USA Today, joined Cheddar News to break down the big storylines as the pandemic and international conflicts threaten to cast a cloud over the event that is aspirationally seen as a beacon of international cooperation. Wolken noted specific issues over cybersecurity for visiting athletes and disputes over human rights leading to a diplomatic boycott have been making waves even before the opening ceremony. "So you've got sort of these barbs going back and forth already between the Americans and the Chinese, and things haven't even started yet," he said. "We don't even know what's going to happen once the games start and people actually start winning medals."
