2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Alan Wolk, co-founder of TVREV, joins Cheddar to discuss all things streaming bundles plus which media company will be victorious in sports rights battle.
Actor Scarlett Johansson claims OpenAI used her performance in 'Her' to inspire its new audio chatbot. It could lead to major consequences for the tech company.
The S&P 500 is trading at a record high, partly driven by the boom in stocks related to AI. Nvidia is leading the pack, and it's set to announce its Q1 results.
In April, grocery prices rose by 1.2 percent, reaching pre-pandemic levels of food inflation. Could an e-commerce grocer be the solution? Thrive Market says yes
It’s an election year, and many citizens feel anxious about America's future. This CEO offers nonpartisan solutions in his book, “A Bold Plan For America."
