2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Amazon says it had its best Prime Day sales event ever this week with $14.2 billion spent online on Tuesday and Wednesday, up 11% compared to last year.
Robo Global indexes integrate robotics, AI, and healthcare tech, showcasing AI's role in advancing robotic applications and sustaining market resilience.
Despite economic concerns and a cooling labor market, construction shows resilience, with 27,000 new jobs created and a decreased unemployment rate of 3.3%.
