2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
What to Expect from Apple's Updated Watch Collection
The vote by the state's Public Utilities Commission came despite reservations from city officials and residents spurred by erratic behavior that resulted in unmanned vehicles blocking traffic, including the path of emergency vehicles.
How learning skills in artificial intelligence can help you gain the edge over others in the job market.
Practically overnight, ChatGPT and other artificial intelligence chatbots have become the go-to source for cheating in college. Now, educators are rethinking how they’ll teach courses this fall from Writing 101 to computer science.
Russia is putting the final touches on the scheduled launch of its lunar rocket to the moon.
Virgin Galactic is taking its first space tourists on a long-delayed rocket ship ride, including a former British Olympian who bought his ticket 18 years ago and a mother-daughter duo from the Caribbean.
Virgin Galactic is launching its first tourist flight Thursday.
iPhone 'End Call' Button Moved in Apple's Latest Software Update
Apple is changing the location of the red 'End Call' button.
Disney has created a task force to study artificial intelligence and how it could be used across the company, according to Reuters.
