2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
India became the first country to land a spacecraft near the moon’s south pole on Wednesday — a historic voyage to uncharted territory that scientists believe could hold vital reserves of frozen water, and a technological triumph for the world’s most populous nation.
From moving finances online to the new ways we'll be getting cash, Ray Hatch, the Vice President of Enterprise Solutions Vertical Markets at Comcast Business explains how the banking industry is getting ready for the future.
The head of Russia's space agency said Monday that the Luna-25 spacecraft crashed into the moon after its engines failed to shut down correctly, and he blamed the country's decades-long pause in lunar exploration for the mishap.
