2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
The trial of a Fugees rapper, who was convicted this year in multimillion-dollar political conspiracies, stretched across the worlds of politics and entertainment — and now the case is touching on the tech world with arguments that his defense attorney bungled the case, in part, by using an artificial intelligence program to write his closing arguments.
Amazon will soon make prescription drugs fall from the sky when the e-commerce giant becomes the latest company to test drone deliveries for medications.
The new Pixel 8 smartphone released this week by Google includes an AI photo editing software that will allow users to change the expression of a person in pictures.
