2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Angelo Zino, VP and Senior Equity Analyst at CFRA Research joins Cheddar to discuss the latest news from Apple and what to expect from the iPhone 16. Watch!
Proto Hologram creates interactive, life-sized holograms for live and recorded content, revolutionizing industries like entertainment and communication.
The Verge's Emma Roth joins Cheddar to discuss the iPhone 16, Apple Watch upgrades, all things Airpods and Apple Intelligence. But is it worth the hype? Watch!
'OceanXplorers' star Erik Stackpole reveals what it was like uncovering secrets about our oceans, plus what it was like working with James Cameron. Watch!
