The UFC is “incredibly” disappointed with lightweight fighter Conor McGregor said Lawrence Epstein, COO of the sporting body.
“We’ve come so far in legitimizing the sport and growing our business,” the exec told Cheddar in an in interview Friday. “[His behavior] is just not representative of who we are.”
McGregor was arrested Thursday for an altercation in Brooklyn where he attacked a bus full of fellow UFC fighters, injuring two of them.
“The first thing that’s got to happen is a criminal investigation,” Epstein said. Once that is over, the UFC will decide what to do internally and the option of kicking the fighter out of the UFC is not off the table, he said.
McGregor is known for his flamboyant and provocative antics. For example, he swiped Floyd Mayweather Jr. with racist and demeaning slurs ahead of their highly anticipated UFC-boxing crossover match last year.
The league, which celebrated its 25th anniversary Friday, hosts UFC 223 Saturday at the Barclays Center in Brooklyn.
Since its inception, it’s [evolved](https://cheddar.com/videos/how-the-ufc-has-changed-over-its-25-year-history) from being a “very spectacle-oriented, niche, U.S.-centric sport to...a truly global brand,” said Epstein.
He added that the body has worked very hard at making it a safe and regulated space with no tolerance for fighters like McGregor.
For the full interview, [click here](https://cheddar.com/videos/cheddar-steps-into-the-octagon-with-ufc).
BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to break down tonight's big Bucks-76ers matchup -- likely Philly's last game without James Harden.
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While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
This week's Spring Training has been delayed as a result of the ongoing MLB Lockout. This past Saturday lead negotiators and lawyers from Major League Baseball and the players union met to discuss the economic hurdles needed to be cleared for a new labor deal, but from all accounts, it seems the sides are still far apart. Baseball Columnist and Publisher of "The Joe Sheehan" Baseball Newsletter, Joe Sheehan, joined Cheddar to discuss more.
The Super Bowl might be over, but people are still buzzing about the players, commercials, halftime show, and more. Google tracks the top searches before and after the game every year, revealing the show-stopping moments of the biggest sporting event of the year. Sadie Thoma, Director of US Creative Partnerships at Google, joined Cheddar's Opening Bell to discuss the top trends this year.
Private equity firms are taking a big interest in investing in NBA teams, the sports league showing the highest ROI over the last two decades according to Sportico, Forbes, and PitchBook. Wylie Fernyhough, lead analys for private equity at PitchBook joined Cheddar News to discuss the way firms are looking to get a piece of the action on the court. “There’s a certain amount of rarity, with these," Fernyhough said. "They’re not exactly printing new NBA franchises."
Kyle Jaeger, senior editor for Marijuana Moment, joined Cheddar News' Closing Bell, where he explains why a stigma still exists for the cannabis industry in advertising and social media after NBC rejected Weedmaps' ad for the big game even though more states across the country are legalizing cannabis.
We know that the Los Angeles Rams emerged as Super Bowl champions, but the crypto industry also came out a winner on Sunday with several notable companies getting airtime in primetime. However, Richard Smith, author of the Risk Rituals Newsletter, joins Cheddar News' Closing Bell, where he says the campaigns were a 'disappointment' and adds that crypto companies would be wiser spending their resources on creating value.
Drake gambled $1.3 million in Bitcoin on Sunday’s Super Bowl — and won. Some of the action that the rapper placed bets on included the LA Rams to win outright and Odell Beckham Jr. to score a touchdown.
