*By Michael Teich*
The World Cup will take over a large part of the Twitter universe this summer when the quadrennial international soccer championship begins June 14 in Russia, and the social network aims to reach fans far and wide with its live video platform.
About 80 percent of Twitter's 330 million monthly active users are outside the United States, said Motley Fool analyst Jason Moser. The World Cup represents an opportunity for Twitter to grow that reach.
Four years ago, the tournament in Brazil reached 3.2 billion viewers around the world, and fans around the world are expected to be at least as excited this year.
Consumers are ditching cable at a rapid clip and opting to stream video content from services such as Netflix and Hulu. Disney's ESPN has been slow to adapt and retain subscribers, social media companies including Twitter are capitalizing by loading up on live and on-demand sports content.
The social media company's investments to become a premier destination for video appear to be paying off: Twitter revealed in its latest quarterly report that video ads made up more than 50 percent of total ad revenue.
For the full interview, [click here](https://cheddar.com/videos/twitter-looking-forward-to-world-cup-boost-2).
‘Taco’ chance on the markets’ volatility, this is nacho average opportunity! Plus: Southwest, Boeing, Disney, Nvidia, Stellantis, McDonalds, Warner Brother
The Court of Appeals for the Federal Circuit on Thursday allowed the president to temporarily continue collecting the tariffs under the emergency powers law while he appeals the trade court’s decision.
Macy’s sales and profit slipped in its first quarter and the department store, citing more cautious customers and the impact that a trade war launched by the U.S., trimmed its profit forecast for 2025.
