*By Michael Teich*
The World Cup will take over a large part of the Twitter universe this summer when the quadrennial international soccer championship begins June 14 in Russia, and the social network aims to reach fans far and wide with its live video platform.
About 80 percent of Twitter's 330 million monthly active users are outside the United States, said Motley Fool analyst Jason Moser. The World Cup represents an opportunity for Twitter to grow that reach.
Four years ago, the tournament in Brazil reached 3.2 billion viewers around the world, and fans around the world are expected to be at least as excited this year.
Consumers are ditching cable at a rapid clip and opting to stream video content from services such as Netflix and Hulu. Disney's ESPN has been slow to adapt and retain subscribers, social media companies including Twitter are capitalizing by loading up on live and on-demand sports content.
The social media company's investments to become a premier destination for video appear to be paying off: Twitter revealed in its latest quarterly report that video ads made up more than 50 percent of total ad revenue.
For the full interview, [click here](https://cheddar.com/videos/twitter-looking-forward-to-world-cup-boost-2).
You can track your sleep habits or heart rate, but how about your brain? Neurable's MW75-Neuro headphones turn your focus and productivity into data you can use to avoid burnout – here's how they do it.
Whether it’s a deepfake video of actor Tom Cruise discovering gum in a lollipop or President Joe Biden discouraging people from voting via telephone, you’ve likely come across a deepfake video, photo or audio recording.
Tensions in the South China Sea, Apple moving to India, and banning TikTok? The podcast ‘Face Off: The U.S. Versus China’ helps explain how we got here.
Cust2Mate is a leading innovator in retail technology, aiming to revolutionize the shopping experience. By implementing smart cart technology, the tech company addresses the issue of theft while enhancing the shopper's journey.
The Biden administration has unveiled a plan, Plan B, to address the student loan debt crisis. It offers to cancel up to $20,000 in interest for borrowers enrolled in income-driven repayment plans. This proposal aims to reset balances for those facing growing debt due to unpaid interest, benefiting low—and middle-income borrowers. An estimated 25 million borrowers are eligible for some form of interest forgiveness.
As we head into the second quarter, there’s an argument in favor of buying Boeing stock. Why? As one expert says, ‘there’s nowhere else to get planes.’
