*By Michael Teich*
The World Cup will take over a large part of the Twitter universe this summer when the quadrennial international soccer championship begins June 14 in Russia, and the social network aims to reach fans far and wide with its live video platform.
About 80 percent of Twitter's 330 million monthly active users are outside the United States, said Motley Fool analyst Jason Moser. The World Cup represents an opportunity for Twitter to grow that reach.
Four years ago, the tournament in Brazil reached 3.2 billion viewers around the world, and fans around the world are expected to be at least as excited this year.
Consumers are ditching cable at a rapid clip and opting to stream video content from services such as Netflix and Hulu. Disney's ESPN has been slow to adapt and retain subscribers, social media companies including Twitter are capitalizing by loading up on live and on-demand sports content.
The social media company's investments to become a premier destination for video appear to be paying off: Twitter revealed in its latest quarterly report that video ads made up more than 50 percent of total ad revenue.
For the full interview, [click here](https://cheddar.com/videos/twitter-looking-forward-to-world-cup-boost-2).
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
