Twitch CEO Emmett Shear's Top Prioritizes Are Growth and Monetization
*By Brandon Brathwaite*
Twitch CEO Emmett Shear knows that, while his streaming service is thriving, the company still has a lot of work ahead to make its platform more friendly for streamers.
In an interview from TwitchCon 2018, Cheddar CEO Jon Steinberg pointed out some of the difficulties with setting up Twitch's streaming tool, OBS, and asked why Twitch didn’t do more to make streaming easier. Shear admitted to the tool's shortcomings, but also made the argument that streamers were sending Twitch a different message about their top priorities.
“Their top priorities are around reach, monetization, and trying to create healthy, thriving communities,” said Shear. “I’m sure at some point we’ll invest in trying to make streaming easier, it just hasn’t reached the top of the priority list.”
Despite the barrier of entry for streaming, Twitch is still enjoying a renaissance that can contribute to the rise of gaming and esports. Shear explained that the business of Twitch, which he describes as multiplayer entertainment, is “having a moment."
Fortnite is having the kind of moment that Shear is speaking of, but he doesn’t see Twitch's success as a detriment to the games on the platform.
“We still see games from Activision-Blizzard ($ATVI) doing well," he said. "We still see games from EA ($EA) doing really well. We see a ton of indie games doing well."
The formula of success for Twitch is in its ability to ride the wave of hit games that take off on its platform, according to Shear.
“Every time there’s a new hit game that’s a new thing that works on Twitch... it doesn’t destroy the old stuff, it adds to it.”
TwitchCon 2018, the annual event for streamers and industry partners that's hosted by Twitch, is now in its fourth year. And despite more attention than ever, the event has still been able to uphold its quirky, gamer-centered culture that helped Twitch gain early dominance as the live-streaming platform for streamers.
Shear led off the event's keynote by pointing out that more than a million people are watching streams on the platform with half a million streamers providing the content. As part of its revenue program, over 235,000 streamers are Affiliates on the streaming service, and more than 6,000 have reached Partner status. The achievement speaks to how well Twitch can create revenue streams for its broadcasters.
To make the most of the growth the company has seen, Twitch rolled out a number of new and upcoming features centered around helping grow communities and sharing in the streaming experience. One such feature is the new Squad Stream, which allows up to four streamers to stream together in a single view. Viewers will be able to customize the experience, selecting the viewpoint they wish to have from the streamers that have been paired together. Revamps to the Twitch homepage to highlight different segments of its growing broadcaster base and better moderation tools were also announced during the keynote.
For the full interview with Twitch CEO Emmett Shear, [click here.](https://cheddar.com/videos/twitch-ceo-emmett-shear-on-growth-of-twitch-the-rise-of-fortnite-and-amazon-during-twitchcon-2018)
Join Cheddar News as we break down the top headlines this morning including updates on the Jan. 6 hears, the PGA suspension of 17 of the world's best golfers, and NASA's plans to study UFOs.
The PGA Tour has announced that it will suspend players that are competing in the LIV Golf event that teed off today. At least 17 players, including names like Phil Mickelson, Dustin Johnson, and Sergio Garcia are banned from the PGA Tour competition. Hilary Fordwich, a business analyst and golf expert, joined Cheddar News to discuss why the PGA had to go this route. This is a threat to the future of golf for them, and there's been many contentions about them not being fair and that this is vindictive," she said. "Don't forget, of course, they represent sort of a monopoly in the history of golf. So you've got two sides to this story. You've got those the purists, those that feel that golf should only be a certain way and that there are only these limited events that the PGA puts on. And then you've got other people who are saying … this is all about money"
Sports merchandising company Fanatics announced it will be making trading cards featuring college athletes, a deal made possible by the NCAA's change to NIL rules for its players. Anchors Kristen Scholer and Ken Buffa break down the deal for Cheddar.
Survivors of Larry Nassar, including Olympian Simone Biles, are seeking $1 billion in damages from the FBI due to its failure to investigate the former gymnastics team doctor convicted of committing years of serial sexual abuse of minors. Jack Queen, a senior reporter at Law360, joined Cheddar News to break down the legal grounds of this case. "This is one of the biggest black eyes that the Bureau has faced in generations, quite frankly, and the FBI has taken full responsibility and admitted that it completely botched this investigation," he said. "So, there's a lot of pressure to settle."
The victims from the USA gymnastics sexual abuse scandal continue to seek justice. Survivors of Larry Nassar are seeking more than one-billion dollars from the FBI for failing to stop the convicted sports doctor when the agency first received allegations. According to a report released by the Justice Department's Inspector General, FBI agents knew
in July of 2015 that Nassar was accused of abusing gymnasts; however, Nassar wasn't arrested until December of 2016. The group that filed the claim includes Olympic medalist Simone Biles and around 90 other women. Louise Radnofsky, sports reporter at The Wall Street Journal, joins Cheddar News' Closing Bell to discuss.
A controversial professional golf tour backed by Saudi Arabia tees off on Thursday. Today, two-time Major winner Dustin Johnson announced he's resigned from the PGA Tour ahead of headlining the Saudi-backed tour, called the LIV Golf Invitation Series. The announcement comes as the PGA tour has threatened disciplinary action for its golfers who take part in the Saudi golf league event, which will also feature notable golf stars like Phil Mickelson and Sergio Garcia; however, LIV Golf's CEO, Greg Norman, told The Washington Post that Tiger Woods rejected a contract worth 'high nine digits' to play in the tour. Chris Bumbaca, reporter for USA Today Sports, joins Cheddar News' Closing Bell to discuss.
Marques Ogden, former NFL offensive lineman turned author and celebrity success coach, joins Cheddar to discuss his career transition after his NFL playing days and how he overcame a low point to prioritize family and re-shape his life as a success coach.
Abe Stein, Head of Innovation at Sports Innovation Lab, joins Cheddar News' Closing Bell, where he explains why the top four spots on his company's 2022 list are European soccer clubs and discusses Sports Innovation Lab's plan to publish data on women's pro sports teams in the not-too-distant future.
San Francisco 49ers defensive lineman Alex Barrett discusses why he believes taking his salary in crypto is the best financial decision for him, while Bitwage CEO Jonathan Chester breaks down how Barrett and other crypto investors can best utilize his platform.