Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media. She noted that engagement with consumers is critical, and brands that are looking to promote online have to actually be online themselves. "You can tell when a business, a brand, or a celebrity is a part of their own audience and connecting with their community versus when they're just trying things that they think are trendy and cool or at the moment," she said. 

Share:
More In Business
Why Students Should Learn How to Use ChatGPT
Annie Chechitelli, chief product officer at Turnitin, breaks down how students and teachers alike can learn from artificial intelligence – while still maintaining academic integrity.
The U.S. Could be Headed for a Recession
Rebecca Walser, founder and CEO of Walser Wealth Management, discusses how geopolitical conditions, the bifurcated economy, and other volatility could weigh on markets.
Load More