Through eSports, Big Media Companies Reach an 'Unreachable' Demographic
Competitive gaming and esports are taking the country by storm, and corporate America is paying attention. One of the two teams that will compete this weekend in the Overwatch Grand Finals at Brooklyn’s Barclays Center is largely owned by the media giant Comcast.
And the reason is pretty simple, says Joe Marsh, CFO of the Philadelphia Fusion. “It’s about reaching the demographic that’s unreachable,” he said in an interview with Cheddar on Thursday. “A lot of the demo has ad blockers up and you’re not able to reach them.
“To be able to actively invest in something they’re actually seeking out and watching on Twitch and other streaming services and now to be transitioning that to linear TV with the ESPN deal, they just realize it’s a good area to target a new demographic of consumers that they’re going to guide through the next 50 years.”
The Philadelphia Fusion is something of a Cinderella team in the Overwatch League postseason. They entered the tournament as the No. 6 seed but upset No. 3 seed Boston in the quarterfinals and then the No. 1 seed New York Excelsior in the semis.
Tucker Roberts, president of the Fusion, said it was “unbelievable that our team got this far, given that a lot of analysts pegged us to finish eighth and not even make the playoffs.”
The Overwatch League is only in its first year; yet the enormous popularity of the game is bringing 20,000 spectators to the Barclays Center on Friday and Saturday. With that exploding popularity, Roberts sees a strong future for eSports.
“It’s a global sport,” he said. “It’s not like it’s a regional thing. It’s 40 million players from every single country you can think of.”
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEyMTg=).
Five women have been named to the U.S. short-track speedskating team for the 2022 Beijing Olympics. Among those five, there was only one returning Olympian of the group, Maame Biney, who competed in the 2018 Olympics as the first African-American woman to ever qualify for the U.S. short-track speedskating team. JD sat down with Biney to discuss how she's preparing for the games.
Eric Mitchell, Sports Analyst and President & CEO of LifeFlip Media, breaks down the updated rules around testing in the NFL and outlines how vaccinated players are impacted by new return-to-play guidelines.
Carlo and Baker kick off the weirdest week of the year with all the news you missed over the holiday weekend, including calls for the CDC to shorten its isolation window as Omicron sweeps through the country.
The 2022 Winter Olympics will be without some of hockey's biggest players. The NHL and the NHL Player's Association have agreed to not participate in the men's hockey tournament at the Games in Beijing next year. The league has been forced to postpone some games because of a rise in COVID-19 cases among players. Washington Post sports reporter Samantha Pell joins Cheddar News' Closing Bell to discuss what this could mean for the Winter Olympics and the sport of hockey.
Former professional tennis player Patrick McEnroe joined Cheddar to discuss the troubling issues surrounding player Peng Shuai who appeared potentially to have been silenced following her social media post accusing former Vice-Premier Zhang Gaoli of sexual assault. Shuai's subsequent disappearance, reappearance, and apparent retraction of the accusation in an interview only added to worries. "When this happened, all of us in the tennis community were very concerned. And, by the way, another thing Peng said in this interview was that she doesn't speak very good English," McEnroe noted. "Well I can assure you, she speaks darn good English, 'cause I spoke to her on many occasions over the last 15 years."
Carlo and Baker cover the heartening news on the Covid front ahead of the holiday, plus President Biden punting student loan repayments again, a new space telescope and Love, Hate, Ate: Christmas Eve Eve Edition!
The boys discuss President Biden's plans to send out free rapid tests as the testing supply chain starts to buckle ahead of the holidays. Also, why aren't Americans having more babies, and The Matrix returns.
Cam Rogers, host of 'Lock It In with Cam Rogers,' and betting analyst at the Bleav Podcast Network, joins Cheddar News' Closing Bell, where he breaks down how sportsbooks - and bettors - need to adapt to changes to sporting events due to the spread of the Omicron variant.
