By Michelle Chapman
The New York Times is disbanding its sports department and will rely on coverage from The Athletic, a website it acquired last year for $550 million.
The decision impacts more than 35 people in the sports department, according to The New York Times. Journalists on the sports desk will move to other roles within the newsroom and no layoffs are planned.
“Though we know this decision will be disappointing to some, we believe it is the right one for readers and will allow us to maximize the respective strengths of The Times’s and The Athletic’s newsrooms,” New York Times Co. Chairman A.G. Sulzberger and CEO Meredith Kopit Levien wrote Monday in a letter to staff.
They say sports coverage will be expanded under the shift.
“Under our plan, the digital homepage, newsletters, social feeds, the sports landing page and the print section will draw from even more of the approximately 150 stories The Athletic produces each day chronicling leagues, teams and players across the United States and around the globe,” they wrote.
Sports writers for The New York Times have won several Pulitzer Prizes over the years, including Arthur Daley in 1956 in the column, “Sports of the Times;” Walter Wellesley (Red) Smith in 1976 for commentary and Dave Anderson in 1981 for commentary.
The New York Times Co. announced early last year that it was buying The Athletic as part of a strategy to expand its audience of paying subscribers at a time when the newspaper print ads business continues to fade.
Unlike many local news outlets, the Times gained millions of subscribers during the presidency of Donald Trump and the COVID-19 pandemic. But it has been actively diversifying its coverage with lifestyle advice, games and recipes, to help counter a pullback from the politics-driven news traffic boom of 2020.
In May the Times reached a deal for a new contract with its newsroom union following more than two years of talks that included a 24-hour strike. The deal included salary increases, an agreement on hybrid work and other benefits.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
