Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
American Mikaela Shiffrin just became the most decorated woman skier in World Cup history, winning
her 83rd championship on the Alpine World Cup circuit on Tuesday. Shiffrin surpassed former teammate Lindsay Vonn who retired four years ago due to injury.
Jeff Gordon, NASCAR Hall of Famer, four-time Cup champion, and vice chairman of Hendrick Motorsports, joined Cheddar News to celebrate the 75th anniversary of NASCAR, the evolution of racing and what lies ahead.
Anticipation around Super Bowl LVII was already mounting with the reveal of Rihanna as the halftime performer and now the league has unveiled its full slate of scheduled performances for the big day.
Cincinnati Bengals wide receiver Ja'Marr Chase (1) and Cincinnati Bengals running back Joe Mixon (28) motion for a touchdown against the Buffalo Bills during the third quarter of an NFL division round football game, Sunday, Jan. 22, 2023, in Orchard Park, N.Y. (AP Photo/Joshua Bessex)
Damar Hamlin was released from a Buffalo hospital and will continue to recover at home, just 10 days after the Bills player collapsed on the field and suffered a cardiac arrest.
