Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
It's opening day for Major League Baseball and with the new season comes new and revamped rules aimed at accelerating game-play and boosting fan interest in the game.
The final four games of March Madness are this weekend, and Kristina Lavallee, founder and CEO of The Cake Girl, has some basketball-themed baking ideas for fans who are hosting viewing parties. The Instagram-famous baker recently got a special order from Tom Brady for his 45th birthday.
Now, the No. 5 seed Hurricanes (29-7) have a date with No. 4 seed UConn on Saturday night in Houston. Two more Final Four newbies, fifth-seeded San Diego State and No. 9 seed Florida Atlantic, will play in the other national semifinal.
Track and field banned transgender athletes from international competition Thursday, while adopting new regulations that could keep Caster Semenya and other athletes with differences in sex development from competing.
