The Business of Super Bowl Commercials

Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year. Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities. Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.

More In Business

Big Business This Week: It’s All Downhill From Here, Right?

After a two-year-long high, interest rates are coming back to earth. So what happens next? Plus: Boeing's woes, UAW may strike, and of course Elon's World.

How GNC Is Making Moves in the Age of Ozempic and Wegovy

GNC CEO, Michael Costello, joins Cheddar to discuss how the wellness business is evolving and what offerings they have similar to GLP-1 drugs. Watch!

“This Was The Right Thing For The Economy.” Fed Reveals Big Rate Cut

The Fed plans earlier rate cuts due to declining inflation and a softening job market, signaling a more aggressive approach than expected.

Wall Street Rises As Fed Kicks Off Rate Cuts With Aggressive Move

Wall Street is rising near its records after the Federal Reserve kicked off its efforts to prevent a recession with a bigger-than-usual rate cut.

American Eagle Is Denim-Ite With Gen-Z Vibes & Tiktok Stars

PLUS: American Eagle marks 30 NYSE years with a record stock high. CMO Craig Brommers discusses Gen-Z trends and collabs with Coco Gauff and Trevor Lawrence.

Boeing Workers On Strike: Is the Company in a Tailspin?

Morningstar's Nicolas Owens talks to Dave Briggs on what's happening at Boeing and what the strike means for the company's future. Watch!

Big Business This Week: The Big Cut Is Finally Coming

After months of speculation, the Fed seems ready to act. Plus: Starbucks' new CEO shakes things up, and gas prices are going ... down?!?

Will We See A Recession In 2025?

Managing Principal and CEO of Peachtree Group, Greg Friedman, joins Cheddar's Dave Briggs to discuss the possibility of a recession in 2025. Watch!

These City Hotels Are the Epitome of Cool

When you want to stay right in the heart of the urban action, choose one of these winning downtown hotels.

Are Apple's Announcements Enough For You To Upgrade?

The Verge's Emma Roth joins Cheddar to discuss the iPhone 16, Apple Watch upgrades, all things Airpods and Apple Intelligence. But is it worth the hype? Watch!

Load More