The Business of Super Bowl Commercials

Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year. Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities. Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.

More In Business

Fisker Files for Bankruptcy, the Second EV Maker in the Past Year

Electric vehicle makers are struggling to lure more buyers beyond the early adapters of the technology.

How The NFL Is Playing Defense In Sunday Night Ticket Lawsuit

Ben Fischer, reporter at Sports Business Journal, speaks to Dave Briggs to unpack everything you need to know about the NFL's Sunday Night Ticket lawsuit.

Sorry, Millennials: Mortgage Rates Aren’t Dropping Anytime Soon

First time home buyers aren’t just dealing with high rates and home prices, but ‘hidden’ costs, like property taxes and repairs.

Walmart Is a Big Winner in the War on Inflation

Retail sales are slowing down, as consumers shift away from pandemic-era catchup spending and start prioritizing value.

Majority of Americans Favor Forgiving Medical Debt

"I didn't feel like dying," Janille Williams said. “I don’t think anyone should have to go into financial ruin to live."

Boeing’s CEO to Appear Before Senate as New Whistleblower Emerges

New allegations are arising that “nonconforming” parts — ones that could be defective or aren’t properly documented — are going into 737 Max jets.

THC-Infused Drinks Stir Up High Hopes and Higher Legal Scrutiny

THC-infused beverages face regulatory challenges. The US Cannabis Council discusses concerns, social equity, and plans to address regulations.

THC Drinks Face High Scrutiny as Regulators Weed Out Loopholes

A booming industry, THC beverages, is under regulatory attack. Legal via the 2018 Farm Bill, they're found in liquor stores and bars, not just dispensaries.

Tesla Driver Was Using ‘self-drive’ When He Hit Parked Police Car

A Tesla operator narrowly missed an officer who was managing traffic at another crash.

Pope Francis Addresses the G7 Summit, Raising the Alarm About AI

Pope Francis has challenged leaders of the world’s wealthy democracies to keep human dignity foremost in developing and using artificial intelligence.

Load More