Tesla sales plunge again in Europe as anger at Musk keeps buyers away
By Bernard Condon
Tesla vehicles line a parking area at the company's Fremont, Calif., factory on Tuesday, Aug. 5, 2025. (AP Photo/Noah Berger)
NEW YORK (AP) — Europeans angry at Elon Musk still aren’t buying his cars months after the billionaire predicted a “major rebound” in Tesla sales, data released Thursday shows.
Tesla sales plunged 40% in July in the 27 European Union countries compared with the year earlier even as sales overall of electric vehicle soared, according to the European Automobile Manufacturers’ Association. Meanwhile sales of Chinese rival BYD continued to climb fast, grabbing 1.1% market share of all car sales in the month versus Tesla’s 0.7%.
Tesla stock fell 1.5% in afternoon trading Thursday.
Musk angered many Europeans by wading into politics there, embracing far-right candidates, calling a British prime minister an “evil tyrant” who belongs in prison and telling Germans “things will get very, very much worse” in their country if they didn’t vote for the anti-immigrant Alternative for Germany party. Protests broke out in several cities, including a hanging of the billionaire in effigy in Milan and posters in London likening him to a Nazi.
The company has several other problems that have hurt sales.
The company is still awaiting European regulatory approval to allow Tesla owners there to use its most advanced driver-assistance features available in the U.S., a big appeal to buyers. Musk had predicted approval of its so-called Full-Self Driving software was going to happen by March of this year.
Another hit came from Tesla’s decision to close down factories temporarily earlier this year to retool for a new version of its best selling Model Y sport utility vehicle
The company is hoping the introduction of cheaper Teslas in the last three months of this year will boost sales.
Overall, the company sold 6,600 cars in July in the EU versus 11,465 a year ago. The plunge came despite a 39% surge in battery electric vehicle sales overall.
For the first seven months of the year, Tesla sales have fallen 44%. For that entire period, as opposed to just July, Tesla accounted for 1.2% of European sales of all types —- battery, hybrid and gas powered —- versus 0.9% for BYD.
Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.
Spain's government has fined Airbnb 64 million euros or $75 million for advertising unlicensed tourist rentals. The consumer rights ministry announced the fine on Monday. The ministry stated that many listings lacked proper license numbers or included incorrect information. The move is part of Spain's ongoing efforts to regulate short-term rental companies amid a housing affordability crisis especially in popular urban areas. The ministry ordered Airbnb in May to remove around 65,000 listings for similar violations. The government's consumer rights minister emphasized the impact on families struggling with housing. Airbnb said it plans to challenge the fine in court.
Roomba maker iRobot has filed for Chapter 11 bankruptcy protection, but says that it doesn’t expect any disruptions to devices as the more than 30-year-old company is taken private under a restructuring process. iRobot said that it is being acquired by Picea through a court-supervised process. Picea is the company's primary contract manufacturer. The Bedford, Massachusetts-based anticipates completing the prepackaged chapter 11 process by February.
Serbia’s prosecutor for organized crime has charged a government minister and three others with abuse of position and falsifying of documents related to a luxury real estate project linked to U.S. President Donald Trump’s son-in-law Jared Kushner. The charges came on Monday. The investigation centers on a controversy over a a bombed-out military complex in central Belgrade that was a protected cultural heritage zone but that is facing redevelopment as a luxury compound by a company linked to Kushner. The $500 million proposal to build a high-rise hotel, offices and shops at the site has met fierce opposition from experts at home and abroad. Selakovic and others allegedly illegally lifted the protection status for the site by falsifying documentation.
