Social Media Carries Bud Light to Top Spot on Salesforce's List of Most Buzzy Super Bowl Ads

*By Chloe Aiello* Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar. "Bud Light mirrored what was happening on the screen with what was happening on Twitter ー the same thing with Avocados from Mexico." And for many brands, the hype has continued into the day after the Big Game, Begg said, with other brands chiming into the social conversation "to have a bit of fun with it."

More In Business

Debt Got You Down? Here are 12 Ways to Tackle It

While you can't wave a magic wand and make your debt disappear, paying off your credit card obligations can be easier than you think.

How to Spot AI-Generated Deepfake Images

With AI deepfakes cropping up almost every day, it’s getting harder to tell what’s real from what’s not.

College Athletes Are Looking For $$$. What Stands in Their Way?

A settlement being discussed in a lawsuit against the NCAA and major college conferences could cost billions and pave the way for a compensation model.

Bagels, Sharks, & Oprah: Elyse Oleksak's Memoir 'A Shark Ate My Bagel' Schmears the Cream Cheese

From a booming bagel business to a Shark Tank deal to being one of Oprah’s Favorite Things, co-founder of Bantam Bagels dishes in a new memoir.

Don’t Get Stuck With FOMO: Budget for That Dream Vacation

Even if you don't have a five-star budget, travel is a priority for more consumers. Here's how to get the best possible deals.

Julia Fox and Law Roach Team Up For a Sustainable Fashion Show

A new fashion competition show on E! called “OMG Fashun,” challenges contestants to repurpose materials to create unique looks.

The Fed Indicates Rates Will Remain High. What Does That Mean For You?

The Federal Reserve’s decision Wednesday to keep its benchmark rate at a two-decade high should have ripple effects across the economy.

Netflix’s ‘Roast of Tom Brady’ Was Well Done

A busy weekend at Netflix, culminating in the star-studded ‘Roast of Tom Brady,’ suggests the streamer is ready to compete with rivals like Amazon.

Tiny Homes Equal Big Results. Here’s Why You Should Consider Investing In One

For most, buying a home is a far-reaching goal. With high mortgage rates and low inventory, this CEO wants you to consider investing in a tiny home.

From Happy Meals to Footlongs, Get Ready for More Celebrity Food Deals

As inflation-weary consumers cut back on dining out, brands like McDonald’s are relying more heavily on celebrity and influencer endorsements to move the needle

Load More