Release the Kraken! On Thursday, Seattle's new NHL franchise unveiled its team name and a line of merchandising on their team site.
The Kraken, who will be the NHL's 32nd franchise, will take the ice beginning in the 2021-2022 season. Kraken co-owner Jay Deutsch explained to Cheddar how the franchise came up with its name.
"The fans came out with over 1,000 names suggested. We did a poll locally a year-and-a-half ago." Deutsch said. "Throughout this entire process, the Kraken kept going to the front. That's what we're so excited about. We listened, we heard what the community wanted, we then developed a logo that we felt would be incredible."
Although the team won't be taking the ice for more than a year, they are already pushing merchandising online at releasethekrakenstore.com. Deutsch said that not only is merchandise "hot off the presses," but proceeds are also going to a great cause.
"All net proceeds are going to charity in the local area for youth care and for other community charities that are embedded in taking care of the youth through these COVID times and dealing with bringing the community together around our new mark."
Deutsch also said making the merchandising exclusive to the club for the first month was important for their charitable mission.
"Instead of letting everybody sell it, we said for 30 days, let's take the profits and put it right back into our community, and that's what we did."
The Kraken will be playing at the currently-under-construction Climate Pledge Arena, named by Amazon, which will be the first zero-carbon arena in the world powered exclusively by renewable energy. In addition to playing in such an environmentally-friendly stadium, Deutsch, a Seattle native, says the arena will present an intimidating presence to opponents due to being partially underground.
"It's like a pit. It's almost like a lair. The Kraken's lair you're going to come into." Deutsch added, "It's going to be like fans are on top of the ice. This is going to be, whether you are a fan saying 'I want to go experience this,' or you are the Krakens that are going to come, we are going to release fury on our opponents."
Speaking of fury, Deutsch mentioned he has already been hearing trash talk from nearby regional opponents. But the Kraken co-owner isn't backing down.
"The Kraken's not afraid of a Canuck or a Shark, let's just say that."
Brandon Marcello, National College Football Reporter for 247Sports, breaks down each of the two semifinal matchups and explains why the smart money is on the two SEC teams.
Sponsored by BetMGM
Mark Drumheller, betting analyst for Yahoo Sportsbook and The Sharp App, dives into an icy matchup between the Vikings and Packers, as well as other must-watch games including a potential trap in Baltimore.
Sponsored by BetMGM
Trysta Krick, Host of 'BetMGM Tonight' helps clear up a very crowded playoff picture by making selections for Week 17's top games while pointing to to an AFC West matchup for her lock of the week.
Sponsored by BetMGM
Trysta Krick and Mark Drumheller give viewers their winning picks ahead of Week 17 of the NFL season, while Brandon Marcello dissects each of the College Football Playoff semifinal matchups.
Sponsored by BetMGM
The National Women's Soccer League is partnering with Voyager Digital as its first-ever cryptocurrency brokerage in a multi-year deal. Marla Messing, interim CEO of the NWSL, and Steve Ehrlich, CEO of Voyager Digital, joined Cheddar to discuss benefitting the league and educating players and fans as a way of democratizing cryptocurrency. Messing explained that the players themselves will own half the assets as part of how the deal is structured. "My hope is, just in terms of the expectations of crypto over the long term, that I hope a lot of them are able to just let it sit there," she said. "And that one day this will be a nice retirement account for them."
Barstool Sports CEO Erika Nardini joined Cheddar's Kristen Scholer to discuss plans for the future even as COVID-19 upended Barstool's sponsorship of the Arizona Bowl featuring the Boise State Broncos and the Central Michigan Chippewas due to the spreading omicron variant. "In our case as a company, coronavirus has been a big boom for us," she noted. "We've been able to create a lot of new programming, launch a lot of different personalities, and frankly take share from traditional media, and that's what we've done the entire pandemic." While she admitted to taking a hit on the canceled Bowl game, live events aren't completely off the table for Barstool in 2022. Nardini also talked about potential sports betting expansion following its partnership with Penn National Gaming.
