NASCAR legend Jeff Gordon joined Cheddar News this week as the iconic racing league celebrates its 75th anniversary.
Gordon, who last raced in 2015, is now the fulltime owner of Hendrick Motorsports. He first became an equity owner in 1999. He told Cheddar's Kristen Scholer that his transition into ownership was relatively seamless.
"My perspective, now that I take all of that knowledge or experience and put it into being part of a co-ownership with Rick Hendrick and just focusing on the foundation that's been built there," he said.
Gordon said the next phase of his career is about helping grow the sport of NASCAR and exposing it to as many new demographics as possible.
Part of NASCAR's growth will be put on display this coming summer when the league has its first street race in Chicago.
"I think that's going to be a testing bed for what's ahead in the future of what kind of venues and racetracks – not just in the U.S. but broader areas. Maybe in North America. It could be Canada, it could be Mexico or beyond and see NASCAR really go global," Gordon told Cheddar News.
When it comes to overhauling the NASCAR experience with EVs, he said it will probably take some time for the league to get there. He noted that when the shift happens, the league will be ready but its primary goal is to maintain the hype and excitement around NASCAR.
After a seven-year hiatus, Nissan is returning to the Super Bowl action-packed, star-studded commercial. Allyson Witherspoon, Nissan's Chief Marketing Officer, joined Cheddar's Opening Bell to discuss the concept of the ad campaign and how it gives clues into where the brand is heading next.
'Pixstory' is an integrity-based social media platform providing a space for healthy dialogue. It was designed to fight misinformation, hate speech, and other forms of toxicity. NBA champion and Pixstory brand ambassador, Dwight Howard, joins Cheddar News to discuss.
Chris Spagnuolo, VP of Content, Champion Gaming, joins Cheddar Bets to break down the lessons learned from betting the NFL this season, and how to make money next season.
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Sean Green, Co-Founder, of the Sports Gambling Podcast Network, joins Cheddar Bets to discuss betting on the Big Game, and when to wait it out to buy the lines low.
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After tennis player Peng Shuai made an explicit sexual assault allegation toward a former Chinese government official, she disappeared from the public eye. Her recent reappearance with the IOC alongside a Chinese Olympic committee official raised eyebrows and renewed concerns for her safety. Asian affairs expert Gordon Chang, author of "The Coming Collapse of China," joined Wake Up With Cheddar to discuss Peng Shuai's retraction and the various human rights controversies swirling at the Beijing games. "It's clear that the IOC was working with Beijing to make sure that she did not express herself freely," Chang said. "So really this is the IOC being complicit in these mechanisms of control over Peng."
Team USA is still searching for its first gold at the Beijing Winter Olympics that is held amid geopolitical tensions and a global pandemic. Cheddar News speaks with Stephen Cannella, Co-Editor-in-Chief of Sports Illustrated about the highlights and disappointments so far.
The opening ceremony of the 2022 winter Olympics has kicked off at the Beijing national stadium. 150,000 spectators are in attendance for the games inside the 'closed loop' system separating Olympic personnel from the public. Cheddar News spoke with Brian Cazenueve, Sports Illustrated contributor, to share the highlights you may have missed and much more.
Former Miami Dolphins head coach Brian Flores has filed a lawsuit against his old team along with the Denver Broncos and the New York Giants. Flores alleged that the league has been following racist practices in its hiring process. Former NFL quarterback and Sports Analyst and Commentator, Lester Ray Ricard Jr, joined Cheddar to discuss more.
