NASCAR legend Jeff Gordon joined Cheddar News this week as the iconic racing league celebrates its 75th anniversary.
Gordon, who last raced in 2015, is now the fulltime owner of Hendrick Motorsports. He first became an equity owner in 1999. He told Cheddar's Kristen Scholer that his transition into ownership was relatively seamless.
"My perspective, now that I take all of that knowledge or experience and put it into being part of a co-ownership with Rick Hendrick and just focusing on the foundation that's been built there," he said.
Gordon said the next phase of his career is about helping grow the sport of NASCAR and exposing it to as many new demographics as possible.
Part of NASCAR's growth will be put on display this coming summer when the league has its first street race in Chicago.
"I think that's going to be a testing bed for what's ahead in the future of what kind of venues and racetracks – not just in the U.S. but broader areas. Maybe in North America. It could be Canada, it could be Mexico or beyond and see NASCAR really go global," Gordon told Cheddar News.
When it comes to overhauling the NASCAR experience with EVs, he said it will probably take some time for the league to get there. He noted that when the shift happens, the league will be ready but its primary goal is to maintain the hype and excitement around NASCAR.
In late January, NFT company Candy Digital cashed in when a Shohei Ohtani Icon NFT sold for $100,000, breaking the six-figure sale price mark for MLB NFTs for the first time. Scott Lawin, CEO of Candy Digital, joins Cheddar News' Closing Bell, where he explains why his company is very excited about the future of digital collectibles and how the Ohtani NFT sale shows consumer confidence in the marketplace.
The Bengals have been to the Super Bowl twice, but never managed to take the title. Cincinnati Mayor Aftab Pureval joins Cheddar News to discuss what the win could mean for the city.
The Winter Olympics are in full swing and athletes from around the globe are showcasing their elite skills at a wide variety of events. There's a lot of excitement but also a lot of pressure for these athletes. Former NFL defensive tackle and Super Bowl champion Dominique Easley joined Cheddar News to weigh in.
American freestyle skier Jaelin Kauf joins Cheddar News to talk about taking home the silver medal in the Women's Moguls Final at the 2022 Winter Olympics.
Cheddar's Big Game Special gives you all the info you need heading into Sunday's event. Pro Football Hall of Famer Terrell Davis, Big Game MVP Hines Ward, and Big Game Champion Emmanuel Sanders dissect the action set to take place on the field, Olivia Harlan Dekker delivers her winning wagers, Tom Morton breaks down what we should expect from advertisers, Azia Celestino showcases the atmosphere from Los Angeles, and Baker Machado discusses what viewers should expect to see unfold during the halftime show.
NFL Legends Hines Ward and Terrell Davis join Cheddar Bets to break down their thoughts on The Big Game, what it takes to win under the spotlight, and the matchup between some of the league's brightest stars.
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As the Cincinnati Bengals and Los Angeles Rams prep to face each other in the Big Game at SoFi Stadium in LA, 55 percent of a record number of bettors are projected to drop money on the Rams. Casey Clark, the senior vice president of strategic communications for the American Gaming Association, joined Cheddar News to share some data and predictions based on the greater interest in gambling on Super Bowl LVI. "You know that means that people are migrating away from the predatory illegal market and corner bookie and moving their action into the legal marketplace," he said. "So really encouraging for consumer protections and for those of us who might want to have a little action on the game."
Bills WR Emmanuel Sanders joins Cheddar Bets to discuss The Big Game, playing in some legendary games, and what the NFL needs to change about their rules.
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Under Armour released a successful Q4 earnings report amid supply chain issues. The apparel company said it invested in analytics to decipher what drives consumers to its brand. However, the company warned of potential supply problems going forward due to COVID.
