NASCAR legend Jeff Gordon joined Cheddar News this week as the iconic racing league celebrates its 75th anniversary.
Gordon, who last raced in 2015, is now the fulltime owner of Hendrick Motorsports. He first became an equity owner in 1999. He told Cheddar's Kristen Scholer that his transition into ownership was relatively seamless.
"My perspective, now that I take all of that knowledge or experience and put it into being part of a co-ownership with Rick Hendrick and just focusing on the foundation that's been built there," he said.
Gordon said the next phase of his career is about helping grow the sport of NASCAR and exposing it to as many new demographics as possible.
Part of NASCAR's growth will be put on display this coming summer when the league has its first street race in Chicago.
"I think that's going to be a testing bed for what's ahead in the future of what kind of venues and racetracks – not just in the U.S. but broader areas. Maybe in North America. It could be Canada, it could be Mexico or beyond and see NASCAR really go global," Gordon told Cheddar News.
When it comes to overhauling the NASCAR experience with EVs, he said it will probably take some time for the league to get there. He noted that when the shift happens, the league will be ready but its primary goal is to maintain the hype and excitement around NASCAR.
BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to break down tonight's big Bucks-76ers matchup -- likely Philly's last game without James Harden.
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While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
This week's Spring Training has been delayed as a result of the ongoing MLB Lockout. This past Saturday lead negotiators and lawyers from Major League Baseball and the players union met to discuss the economic hurdles needed to be cleared for a new labor deal, but from all accounts, it seems the sides are still far apart. Baseball Columnist and Publisher of "The Joe Sheehan" Baseball Newsletter, Joe Sheehan, joined Cheddar to discuss more.
The Super Bowl might be over, but people are still buzzing about the players, commercials, halftime show, and more. Google tracks the top searches before and after the game every year, revealing the show-stopping moments of the biggest sporting event of the year. Sadie Thoma, Director of US Creative Partnerships at Google, joined Cheddar's Opening Bell to discuss the top trends this year.
Private equity firms are taking a big interest in investing in NBA teams, the sports league showing the highest ROI over the last two decades according to Sportico, Forbes, and PitchBook. Wylie Fernyhough, lead analys for private equity at PitchBook joined Cheddar News to discuss the way firms are looking to get a piece of the action on the court. “There’s a certain amount of rarity, with these," Fernyhough said. "They’re not exactly printing new NBA franchises."
Kyle Jaeger, senior editor for Marijuana Moment, joined Cheddar News' Closing Bell, where he explains why a stigma still exists for the cannabis industry in advertising and social media after NBC rejected Weedmaps' ad for the big game even though more states across the country are legalizing cannabis.
We know that the Los Angeles Rams emerged as Super Bowl champions, but the crypto industry also came out a winner on Sunday with several notable companies getting airtime in primetime. However, Richard Smith, author of the Risk Rituals Newsletter, joins Cheddar News' Closing Bell, where he says the campaigns were a 'disappointment' and adds that crypto companies would be wiser spending their resources on creating value.
Drake gambled $1.3 million in Bitcoin on Sunday’s Super Bowl — and won. Some of the action that the rapper placed bets on included the LA Rams to win outright and Odell Beckham Jr. to score a touchdown.
