Quicken Loans CMO on Partnership With League of Legends Expansion Team
*By Jim Roberts*
A marriage between a mortgage company and an esports expansion team may not immediately seem to be a no-brainer, but for Quicken Loans Chief Marketing Officer Casey Hurbis, that’s exactly what it felt like when he connected with 100 Thieves and its owner, esports legend “Nadeshot.”
“We found a partner that we could absolutely align with right off the bat,” Hurbis said in an interview with Cheddar’s Jon Steinberg at the Esports Business Summit in Las Vegas. “We met 100 Thieves and quite honestly it was an easy conversation once we got to know each other a little bit.”
“We’re both very tech-forward,” he said. “At Quicken Loans, we’re a fintech company, tech forward, always looking to innovate. And here was a team that was coming into the league as an expansion team with an owner that is one of the most famous gaming personalities in Nadeshot,” otherwise known as Matthew Haag.
According to Hurbis, Quicken was attracted to Haag’s vision for his League of Legends franchise as a lifestyles brand, “going into content, a clothing line, and now we’re starting to see expansion, going into the other leagues, like Fortnite.”
Quicken’s online brand Rocket Mortgage was 100 Thieves’s first major sponsor. As part of the partnership, the company is sponsoring the 100 Thieves’s Team House, a luxury home and training facility in Venice, Calif. The home was designed to help players develop their skills while giving them access to nutritionists, personal trainers, and sports psychologists.
For full interview [click here](https://cheddar.com/videos/quicken-loans-sponsors-new-league-of-legends-team).
The U.S. economy grew at an unexpectedly brisk 3.3% annual pace from October through December as Americans showed a continued willingness to spend freely despite high interest rates and frustrating price levels.
Alan Becker, CEO and Investment Adviser Representative at Retirement Solutions Group and RSG Investments, shares his thoughts on the latest GDP data plus why he's not sold cryptocurrency as a long-term asset.
The Biden administration wants to ban another type of bank “junk fee," targeting fees that are typically charged by banks when a transaction is declined in real time.
Al Root, senior writer at Barron’s, breaks down everything expected from Tesla’s earnings report, from Elon Musk’s demands from the board to why the market has been looking for affordable EV options.
Online retailer eBay Inc. will cut about 1,000 jobs, or an estimated 9% of its full-time workforce. The announcement follows similar moves by other tech companies that ramped up hiring during the pandemic while people spent more time and money online.
Tony Drake, CFP at Drake and Associates, LLC shares thoughts on whether the record gains in technology will broaden to other sectors, the risks of the Fed keeping interest rates higher for too long, and the health of the U.S. consumer.
The Federal Trade Commission ruled that Intuit engaged in deceptive practices by running ads claiming consumers could file their taxes for free using TurboTax — when many taxpayers did not qualify for such free offerings.
