*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Saudi Arabia became the only country to enter a bid to host the 2034 FIFA World Cup after Australia backed out, claiming they were focusing on other major sporting events.
Global governing body of soccer FIFA banned ex-Spanish Federation president Luis Rubiales for misconduct following backlash over his kiss of a top Spanish soccer player following the women's World Cup in August.
Pieter Vanerman, CEO of Spin, joined Cheddar News to discuss the ping-pong franchise, which has nine locations around the U.S. and two in New York City, and also dived into how the business operates, showed what's on the menu and what you can expect when you visit.
Texas Rangers (90-72, second in the AL West during the regular season) vs. Arizona Diamondbacks (84-78, second in the NL West during the regular season).
The Arizona Diamondbacks advanced to the World Series for the first time in 22 years by stunning the Philadelphia Phillies in Game 7 of the NL Championship Series. Arizona next plays the Texas Rangers in the Fall Classic.
